Social Media Manager

Lotus UK; Coventry; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading automotive brand in Coventry seeks a Social Media Manager to enhance its global social media strategy. In this role, you will deliver brand visibility, manage campaigns, and foster community engagement to drive sales. The ideal candidate has a deep understanding of social media dynamics and is passionate about storytelling, with experience in B2C communications. Competitive salary and benefits offered.

Benefits

25 days’ holiday plus bank holidays

Pension scheme access

Annual bonus

Private Healthcare

Employee Car Ownership Scheme

Family Friendly policies

Qualifications

• Experience working with strong brands, preferably in luxury.
• Skills in planning and executing simultaneous projects.
• Fluent in English; knowledge of Chinese is a plus.

Responsibilities

• Deliver social media strategy and best practices.
• Manage strategic campaigns and content initiatives.
• Communicate brand content to global regions.

Skills

Deep understanding of social media channels

Fully up to date on the latest global trends

Passionate about telling stories

Data driven

Experience in B2C communication

Excellent verbal and written communication skills

Job description

Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper‑SUV, and in 2023 Emeya, our fully-electric Hyper‑GT.

As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.

Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world.

To bring the company to the level we want it to be, we are looking for a Social Media Manager to join us in our Global Commercial site based in Coventry.

Summary

Build and continually improve the Global social media strategy for Lotus. Delivering brand visibility across all relevant channels, building engagement and community to support brand growth and ultimately drive more sales.

What you’ll do

• Deliver a cutting-edge social media strategy and best in class channel practices for the Global social media accounts.
• Develop and manage strategic campaigns and content initiatives together with the Brand and marketing teams across all relevant social channels for each of our markets.
• Establish the social media guidelines, KPI‑ and Performance frameworks and a social intelligence mindset across all markets
• Create and maintain a clear profile of our target audience and their social media behavior based on data and insights
• Achieve solid growth of our follower base on relevant channels in all of our markets

Responsible for global strategy and administration of the main accounts (outside of China).

Communication of strategies and brand content sharing to all global regions.

Requires knowledge of Social first strategies, content creation, community engagement, event and product promotion, social marketing strategies, Boosting and paid budgets.

Responsible for proposing Boosting strategies and managing approved budgets to drive appropriate ROI.

What you’ll bring : Essential

• Deep understanding of social media channels, organic content, paid content
• Fully up to date on the latest global trends in social
• Passionate about telling stories
• Data driven
• Experience in working for strong brands in B2C communication (luxury brands is a plus)
• Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities and markets.
• Demonstrated ability to ideate and execute complex A / B and multivariate tests for growth marketing
• Clear ability to communicate complicated concepts in an engaging manor
• Self‑motivated individual with a positive attitude
• Excellent verbal and written communication skills for liaising with stakeholders at various levels.
• Proven experience in liaising with internal and external stakeholders, including the ability to develop and maintain constructive relationships
• Ability to use data to back up strategies and transparancey of data reporting to demonstrate results
• Fluent in English. Chinese is a plus. Dutch is convenient, but not necessary.

Desirable

• Pasion for content creation and ability to deliver content proactively
• Still photography skills
• Filming and sound recording ability
• Video editing and post production skills
• Marketing and paid media knowledge
• Automotive experience
• Luxury brand experience
• International experiencee

What we offer :

In addition to a competitive salary, you will have access to the following benefits :

• 25 days’ holiday plus bank holidays.
• Pension scheme access.
• Annual bonus – non contractual.
• Private Healthcare.
• Access to the Employee Car Ownership Scheme.
• Group income protection based on length of service.
• Family Friendly policies.
• Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.

Additional Information :

• This role will be working from our Coventry office. This role will be working on‑site, full time.
• Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.
• Candidates must be eligible to work in the UK without VISA sponsorship.

Our Company :

Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper‑SUV, and in 2023 Emeya, our fully-electric Hyper‑GT.

As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.

We're not just a car company; we're a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.

Do you want to know what Sophisticated, Rebellious and Pioneering mean for Lotus? Come and take a look at our career site and join the incredible adventure :

STEP OUTSIDE THE ORDINARY - Lotus Cars