Social Media Manager

Public Digital; City Of London; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A digital transformation consultancy is seeking a talented Social Media Manager to lead their social media strategy. This role involves creating engaging content, managing campaigns, and using analytics to enhance brand presence. Applicants should have experience with social media campaigns and strong writing skills. This position offers a hybrid working arrangement and a salary of £45,000 - £55,000 depending on experience.

Benefits

Generous holiday allowance

Private healthcare cover

Flexible benefits allowance

Qualifications

• Experience delivering social media campaigns that increase engagement.
• Ability to tailor content for diverse audiences across platforms.
• Strong writing and editing skills to create engaging content.

Responsibilities

• Develop and execute the social media strategy to enhance brand presence.
• Create engaging content and manage social media campaigns.
• Leverage data analytics to drive growth and engagement.

Skills

Social media campaign planning

Content creation

Analytics interpretation

Strong writing

Team collaboration

Tools

HubSpot

Data analytics tools

Job description

Salary: £45,000 - £55,000 (depending on experience)

Location: United Kingdom (Hybrid)

Job Type: Permanent

Working pattern: Full time

We're open to exploring other working patterns on a case‑by‑case basis, where possible and in line with business needs.

Closing date: 10/11/2025 - We encourage early applications as we reserve the right, if required, to close this role ahead of the date advertised.

How to apply: To apply please share with us your CV, a Cover Letter and a short social media portfolio sharing up to three examples of work that you're most proud of. Please note that applications that do not follow these guidelines will be rejected without further consideration.

Who We Are

We are Public Digital, a digital transformation consultancy. We help global institutions thrive in the digital era. We apply the culture, processes, business models and technologies of modern delivery to help teams build and run excellent services. Working with the leaders doing strategy, and the teams doing delivery, we operate globally, advising large organisations and governments on six continents.

We’re values‑driven and we articulate them in our positions on the Public Digital website.

Attitude as much as skill is critically important to us as a team and we look for entrepreneurialism, initiative, kindness, and a willingness to pitch in. We fundamentally believe transformation is about people, and that change comes from creating great teams and the conditions to successfully empower them.

About The Role

We’re looking for an experienced and creative Social Media Manager to develop and execute our social media strategy and to take our digital output to the next level. This is a great opportunity to own our social media output, to attract new audiences, develop our presence on new platforms and engage with influencers.

As our Social Media Manager, you will be the voice of our brand across all major social platforms. You'll be responsible for the entire content lifecycle, from creating original content and managing campaigns to fostering our online community. Collaborating with consultants, designers, writers, and senior leadership, you will leverage data analytics to drive growth and engagement, building a strong, engaged community and advancing our brand narrative.

How You’ll Make An Impact

• Lead our social media strategy, creating and managing content that reflects PD's voice and values
• Find and share stories that highlight our people, projects, and impact across different sectors and regions
• Develop creative campaigns and outreach that connect PD's thinking to wider conversations in digital transformation
• Keep our channels fresh, inclusive, and engaging - from LinkedIn to platforms like BlueSky and YouTube
• Use insights and analytics to understand what resonates and continuously evolve how we show up online
• Build relationships across PD to surface stories and moments that celebrate our collective work
• Experiment with new formats, tools, and approaches to grow our reach and engagement
• Influencer management - extending our reach beyond our own channels by collaborating with influencers in the digital/transformation space

Requirements

What we're looking for

We’re looking for someone who's passionate about social media and knows how to make it work, connecting with audiences, telling great stories, and helping ideas spread. You might have gained your experience in‑house, agency‑side, or through other routes, what matters most is the impact you've had.

• Experience planning and delivering social media campaigns that build engagement, reach, or brand visibility
• An understanding of how different platforms work and how to tailor content for each audience
• Strong writing and editing skills, with an eye for clear, accessible, and engaging content
• Confidence using tools (like HubSpot or similar) to plan, schedule, and report activity
• The ability to interpret analytics and use insight to shape future content and decisions
• A collaborative mindset, you enjoy working with others to find and share the stories that matter
• Curiosity and openness to experimenting with new ideas, formats, and platforms

We know great people come from all kinds of backgrounds. If you don't meet every single point but think you could do the job well, we'd still love to hear from you.

How You Will Be Assessed

We want to understand your background, experiences, perspective, and what motivates you to work with us.

As part of your application, please share a CV, Cover Letter and a short social media portfolio sharing up to three examples of work that you're most proud of. Please note that applications that do not follow these guidelines will be rejected without further consideration.

We start with an initial sift of all applications, assessed against the What we're looking for criteria in the advert.

If you're shortlisted, the selection process will include:

• A short phone interview (up to 30 minutes) with a member of our team
• A 60 minute panel interview, which includes a 25 minute presentation exercise. You'll receive the details of the presentation, along with full details about the format and interview questions once you have booked in your interview.
• You may also have a peer conversation with members of our wider PD team as a final stage, to explore how our values align and how we might work together

Each stage is designed to be a two‑way conversation, giving you the chance to get to know us too.

Please note that we have seen an increase in candidates using AI Bots to complete their answers, we use tools designed to detect AI generated answers and will reject candidates if we suspect they have used this technology.

Benefits

Why you should apply

• Opportunity to grow and progress rapidly within an engaged, supportive environment
• Be entrepreneurial and contribute to the growth and success of Public Digital
• Deliver high‑impact work with leading institutions around the world
• Emphasis on learning, development, and progression
• Build and develop your expertise and profile through publishing blog posts, presenting at events, and sharing knowledge
• Empowerment to do your best work
• Home and remote working, with flexibility in how you deliver work
• Buddy system and prioritised mental health
• Generous holiday allowance of 30 days, plus an additional office closure over the Christmas period
• Private healthcare cover
• Flexible benefits allowance

Be a part of our amazing work culture. To read more about it please visit our Careers page which gives more details about our culture, employees and benefits.

Equal Opportunities Employer

We’re an equal opportunities employer. We’re committed to building a diverse, inclusive, and authentic workplace where everyone can be their best. Public Digital's mission is to help institutions thrive in the internet era - to do that well, we aim to hire and empower people who reflect the diversity of the users, communities and organisations we work with.

We actively encourage applications from under‑represented and minoritised groups, including those with lived experience of the challenges we're working to address. We're keen to hear from curious, collaborative and thoughtful people regardless of gender, age, ethnic identity, religion, socio‑economic status, sexual orientation, neurodiversity or physical disability.

If you're excited about this role but your past experience doesn't align perfectly with every requirement in the job description, please apply anyway, you may just be the right candidate for this or other roles in our wider team.

Things You Need to Know

• Salary: We’ll offer a salary that reflects your experience and the skills you show throughout the process. We aim to be as competitive as possible based on what you bring to the role
• Flexible working: We support flexible working, and you can split your time between home and our London office. Most of the team comes in around once a week to collaborate, but there's no set requirement to be in regularly
• Right to work: You'll need to already have the right to work in the UK when you start. We're not able to sponsor visas for this role
• Reserve list: If you're successful at the final stage but we don't have an immediate role available, we may place you on a reserve list for up to 6 months. This means we can get back to you if a similar opportunity comes up within that time, and you won't need to reapply
• Closing date: We encourage you to apply early, as we review applications on a rolling basis. Due to the high volume of applications we've been receiving, we may close the role before the advertised deadline and won't be able to accept applications once it's closed