Social Media Manager

Herfreesoul; City Of London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A wellness-oriented brand in London seeks a skilled Social Media Manager to lead their online presence. Responsibilities include developing social strategies, creating engaging content, and growing a vibrant community. Ideal candidates have 3+ years in a similar role and a passion for innovative storytelling. Enjoy flexible working and generous benefits including product access and holiday perks.

Benefits

Flexible working hours

Hybrid working

25 days holiday

Enhanced Family Leave

Free Soul product pantry

30% friends and family discount

Dog-friendly office

Pension plan

Access to health insurance

Qualifications

• 3+ years experience in a social media role, ideally in a fast-paced consumer brand.
• Proven track record of growing and engaging social audiences.
• Natural storyteller with a strong understanding of brand tone and community building.

Responsibilities

• Own and evolve the social media strategy across all platforms.
• Drive content ideation with a sharp eye for virality.
• Monitor and report on performance using analytics tools.

Skills

Social media strategy

Content creation

Analytics tools

Creative thinking

Community engagement

Tools

CapCut

InShot

Canva

Adobe suite

Job description

Overview

SOCIAL MEDIA MANAGER

Wellbeing for being a woman.

We’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.

How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs.

Working at Free Soul is more than just a job - it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making.

We lead with ownership - taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen.

We show up with respect and kindness - to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued.

We’re driven by a growth mindset - we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving - as individuals, as a team, and as a brand.

We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is.

That’s what makes Free Soul a truly special place to work.

What you’ll be doing

You’ll be joining our dynamic Brand Team, where storytelling meets data, and creativity leads with purpose. As our Social Media Manager, you’ll be the driving force behind how we show up online – from everyday engagement to viral campaigns that get people talking (and sharing). Your mission? To grow our channels, deepen our community connection, and create scroll-stopping, insight-driven content that reflects who we are and where we’re going.

Key responsibilities

• Own and evolve the social media strategy across all platforms (Instagram, TikTok, LinkedIn, YouTube – and whatever’s next)
• Drive content ideation with a sharp eye for virality – you’re the person who always has a camera ready
• Plan, post, and schedule daily content across channels – from polished campaigns to lo-fi, reactive moments
• Monitor and report on performance using analytics tools, using data to double down or pivot when needed (no egos here)
• Collaborate closely with creative, brand, and influencer teams to bring campaigns and stories to life
• Grow and nurture our online community – responding to comments, DMs, and tapping into trending conversations
• Stay ahead of cultural and platform trends, feeding new ideas and formats back into the content pipeline
• Champion our tone of voice and visual identity across every single post
• Test, learn, and iterate – always

Be hands-on: filming BTS, capturing moments, and showing the real, unfiltered side of Free Soul

What we’re looking for in you

• 3+ years experience in a social media role, ideally in a fast-paced consumer brand or similar
• Proven track record of growing and engaging social audiences
• A creative eye and killer instincts for what makes people stop scrolling
• Confident using content creation tools (CapCut, InShot, Canva, Adobe suite etc.)
• Data-literate: comfortable pulling performance metrics and turning them into smart actions
• Natural storyteller with a strong understanding of brand tone, voice, and community building
• Comfortable being behind the scenes and behind the camera
• Strong organisational skills – you can manage content calendars and last-minute moments with ease

Knows how to balance creativity with commercial goals

You’ll thrive here if you’re

• A self-starter who loves taking initiative and ownership
• Curious, commercially aware, and always looking for the ‘why’ behind the numbers
• Obsessed with what's trending and excited to push boundaries creatively
• Ready to step into a high-impact role where your ideas matter – even the weird ones
• Positive, energetic, and open to feedback – you see every challenge as a growth opportunity
• Proud of what you do, seeing things through from concept to completion
• Not afraid to ask questions, pivot when something’s not working, and back ideas with data
• Flexible and adaptable – whether it’s filming BTS content at an event or jumping on a last-minute trend
• Passionate about building something with purpose and connecting with a real audience

• Willing to get stuck in, be scrappy, and make magic happen

You’ll get in return

• Core working hours of 10:00-16:00. We’re all about flexibility when it comes to your hours! Feel free to adjust your schedule to fit your needs
• Hybrid working: 3 days in the office per week
• Work from anywhere for 2 weeks a year
• 25 days holiday as well as bank holiday AND your birthday off!
• Enhanced Family Leave
• Free Soul product pantry - access to a variety of Free Soul products whilst working in the office
• Your monthly Free Soul essentials, delivered to your home - for free!
• 30% friends and family discount
• Dog-friendly office
• Pension plan
• Access to Vitality health insurance

Monthly team socials, lunch & learns and internal events