Social Media Manager

CHAYAN LONDON LTD; City Of London; On-site; GBP 42,000 - 45,000; Full time

Job summary

A rapidly growing beverage company in London is looking for a creative Social Media Manager to enhance its online presence. You will develop strategies across multiple platforms, manage daily operations, and produce bilingual content. The role requires excellent communication and data analysis skills, alongside a bachelor's degree and at least 2 years of social media experience. Competitive salary of £42,000 – £45,000 per year offered.

Qualifications

• Minimum 2 years of social media experience (brand side or agency).
• Strong understanding of content ecosystems on key platforms.
• Proficient in short-video shooting, editing, planning, and copywriting.

Responsibilities

• Develop and execute the overall social media strategy.
• Manage daily operations across multiple social media platforms.
• Produce bilingual marketing materials.
• Analyse social media performance data for optimisation.
• Handle community management and engage with followers.

Skills

Communication skills

Content creation

Data analysis

Social media strategy

Teamwork

Bilingual proficiency (Chinese & English)

Education

Bachelor’s degree in Marketing or related fields

Tools

Social media platforms knowledge (TikTok, Instagram, etc.)

Video editing software

Job description

Company Introduction

We are a fast-growing Chinese tea beverage brand specialising in high-quality tea drinks, including traditional Chinese milk tea and fruit tea. As the brand continues to expand rapidly, we are looking for a creative, data‑driven Social Media Manager who understands youth culture and will be responsible for managing and growing our online presence across multiple platforms.

Job Responsibilities

• Develop and execute the brand’s overall social media strategy to enhance exposure, engagement and brand influence.
• Manage the daily operation of multiple social media platforms, including TikTok, Instagram, Xiaohongshu (RED), YouTube and Facebook.
• Produce bilingual (Chinese and English) marketing materials, including short video scripts, social media posts and brand assets.
• Plan and create content such as short videos, photos, graphics and written copy.
• Plan online marketing activities for seasonal campaigns, promotions, product launches and new store openings.
• Analyse social media performance data and provide optimisation insights and recommendations.
• Manage collaborations with KOLs, influencers and content creators, including selection, communication and quality control.
• Stay updated on social media trends, content styles and platform algorithm changes.
• Handle community management, including responding to comments, messages and customer feedback.
• Work closely with the marketing, operations and product development teams to ensure consistent brand communication.
• Support online promotional activities for store openings and brand events.

Candidate Requirements

• Bachelor’s degree or above in Marketing, Communications, Media, Advertising, Journalism, Business or related fields.
• Candidates from other disciplines may be considered if experience is relevant.
• Minimum of 2 years’ social media experience (brand side or content agency experience accepted).
• Strong understanding of content ecosystems on TikTok, Instagram, Xiaohongshu, YouTube and other key platforms.
• Proficient in short‑video shooting and editing, content planning and copywriting.
• Strong data analysis skills, with the ability to refine content strategy based on insights.
• Interest or experience in F&B, retail or lifestyle industries.
• Strong communication and teamwork skills.
• Mandarin proficiency required.
• Ability to manage multiple projects simultaneously with strong execution and time‑management skills.

Experience: Not required
Languages: Chinese – Advanced. English – Advanced
Employment: Full‑time
Schedule: Monday to Friday
Salary: £42,000 – £45,000 yearly

About CHAYAN LONDON LTD

We are a rapidly growing Chinese tea beverage brand offering high‑quality milk tea and fruit tea.