Social Media Manager

Hartford Care; Basingstoke; On-site; GBP 60,000 - 80,000; Full time

Job summary

A health and social care organization in Basingstoke is seeking an experienced Social Media Manager to oversee all social media channels. This role involves developing engaging content, managing campaigns, and analyzing performance to enhance audience engagement. The ideal candidate should have extensive experience with social media platforms and excellent communication skills.

Qualifications

• Extensive experience with social media promotions and campaigns.
• Ability to create high quality content for various platforms.
• Proficient in web and computer software.

Responsibilities

• Manage all company social media accounts.
• Develop engaging and innovative social media content.
• Research and analyze social media campaigns for effectiveness.

Skills

Extensive knowledge of social media platforms

Content Creation

Strong Copywriting skills

Excellent communication skills

Time management

Education

Social Media or Marketing qualification

Job description

A new opportunity has arisen for an experienced Social Media Manager to join the team, and manage all social media channels and campaigns to sustain an engaging audience and increase audience satisfaction.

The Social Media Manager will be responsible for overseeing and managing all company social media accounts, developing engaging, create and innovative content, researching and analysing social media campaigns with tracking systems and data to determine efficacy and areas for improvement, and to work alongside other departments to develop social media timelines coinciding with new Home launches, Home activities, occupancy campaigns, recruitment campaigns and other brand messages.

We are seeking someone with web and computer software proficiency, and to manage on-brand messages across all social media platforms as required. The ideal candidate will have previous experience and knowledge of utilising various social media platforms, including setting up promotions and campaigns, be creative and solution-focused, and must be able to demonstrate good leadership and interpersonal qualities.

Requirements

Essential

• Extensive knowledge and experience of utilising social media platforms including setting up promotions and campaigns
• Good experience of creating high quality internal and external content
• Web Proficiency
• Computer Software Proficiency,
• Strong Copywriting, Content Creation, Proofreading and Editing Skills
• Excellent written, non-verbal and verbal communication skills
• Excellent interpersonal skills with the ability to communicate at different levels
• Must be creative, solution-focused and have a strong attention to detail
• Excellent time management and organisational skills

Desired

• Social Media or Marketing qualification
• Knowledge of the health and social care sector

This position is subject to an Enhanced Disclosure and Barring Service (DBS) check.