Social Media & Lead Growth Manager (Performance-Based)

Expert Eagles Designs; Remote; GBP 80,000 - 100,000; Full time

Job summary

A creative clothing brand is seeking a Social Media & Lead Growth Manager to enhance brand visibility and generate leads. This remote role requires expertise in social media marketing and lead-generation ad management. The ideal candidate will have strong communication skills and experience in creating engaging content across platforms like Instagram and TikTok. No formal degree is required, valuing skills and results instead. This role presents growth opportunities into higher managerial positions based on performance.

Qualifications

• Proven experience in Social Media Marketing, ideally in fashion or lifestyle.
• Strong communication skills for managing customer inquiries.
• Experience with lead-generation ads, including tracking performance.

Responsibilities

• Develop social media strategies for retail and wholesale goals.
• Create engaging content for Instagram, TikTok, and WhatsApp channels.
• Manage and optimize lead-generation ads.

Skills

Social Media Marketing

Lead Generation

Influencer Outreach

Content Creation

Communication Skills

Tools

Canva

CapCut

VN

Job description

Company Description

We are a UK-based premium Indian women’s clothing brand specializing in Retail, Bridalwear, Partywear, and Wholesale supply to boutiques, stylists, creators, and independent retailers. We operate as a social-media-first brand and are now expanding toward physical presence and global reach.

Role Description

This is a remote performance-based role for a Social Media & Lead Growth Manager. The role involves planning, creating, and optimizing social media content to enhance brand visibility, attract customers, and generate qualified leads.

Key Responsibilities

• Developing social media strategies aligned with retail and wholesale goals
• Managing Instagram, TikTok, and WhatsApp channels
• Creating engaging content including Reels, product showcases, and seasonal campaigns
• Handling inquiries and converting them into qualified leads (retail and wholesale)
• Running and managing performance-focused lead-generation ads (not boosting)
• Collaborating with micro-influencers, boutiques, and stylists
• Tracking lead quality, cost per lead, and campaign performance
• Reporting lead data and improving conversion through content strategy

Qualifications

• Proven experience in Social Media Marketing, preferably in fashion, lifestyle, or e-commerce
• Knowledge of Instagram and TikTok trends, buyer psychology, and lead-focused content strategy
• Experience with lead-generation ads (Meta Ads / TikTok Ads), including tracking and reporting
• Strong communication skills, with experience managing DM / WhatsApp customer inquiries
• Ability to build and maintain warm lead databases for both retail and wholesale clients
• Experience in influencer outreach or boutique collaboration is an advantage
• Proficiency in tools such as Canva, CapCut, VN, or basic video editing applications
• Business-minded, creative, and results-oriented, with focus on performance and conversion
• No formal degree required — skills, experience, and results are valued

Preferred Languages

• English (Required)
• Hindi and / or Punjabi (Preferred for customer communication & retail / wholesale engagement)

Mindset and Work Approach

• Business-focused, creative, and results-driven
• Understands customer value, not just content metrics
• Comfortable working on a performance-based structure
• No formal degree required — skills, experience, and results are valued

Growth Opportunity

• Successful performance may lead to transition into Social Media Manager, Brand Growth Strategist, or Marketing Lead, with potential for long-term role and profit-based incentives.