Social Media & Lead Growth Manager (Performance-Based)

Expert Eagles Designs; Greater London; Remote; GBP 30,000 - 45,000; Full time

Job summary

A premium women's clothing brand is seeking a Social Media & Lead Growth Manager to enhance brand visibility and generate leads through innovative strategies. The ideal candidate will manage channels like Instagram and TikTok, create engaging content, and track lead performance. Strong skills in social media marketing and experience with lead-generation ads are essential. This remote role offers potential growth opportunities and emphasizes skills over formal education.

Qualifications

• Proven experience in Social Media Marketing, preferably in fashion or e-commerce.
• Knowledge of Instagram and TikTok trends and buyer psychology.
• Experience with lead-generation ads and performance tracking.

Responsibilities

• Develop social media strategies aligned with goals.
• Manage Instagram, TikTok, and WhatsApp channels.
• Create engaging content including Reels and seasonal campaigns.

Skills

Social Media Marketing

Lead Generation Ads

Communication Skills

Influencer Outreach

Video Editing

Tools

Canva

CapCut

VN

Job description

Company Description

We are a UK-based premium Indian women’s clothing brand specializing in Retail, Bridalwear, Partywear, and Wholesale supply to boutiques, stylists, creators, and independent retailers. We operate as a social-media-first brand and are now expanding toward physical presence and global reach.

Role Description

This is a remote performance-based role for a Social Media & Lead Growth Manager. The role involves planning, creating, and optimizing social media content to enhance brand visibility, attract customers, and generate qualified leads.

Key Responsibilities

• Developing social media strategies aligned with retail and wholesale goals
• Managing Instagram, TikTok, and WhatsApp channels
• Creating engaging content including Reels, product showcases, and seasonal campaigns
• Handling inquiries and converting them into qualified leads (retail and wholesale)
• Running and managing performance-focused lead-generation ads (not boosting)
• Collaborating with micro-influencers, boutiques, and stylists
• Tracking lead quality, cost per lead, and campaign performance
• Reporting lead data and improving conversion through content strategy

Qualifications

• Proven experience in Social Media Marketing, preferably in fashion, lifestyle, or e-commerce
• Knowledge of Instagram and TikTok trends, buyer psychology, and lead-focused content strategy
• Experience with lead-generation ads (Meta Ads / TikTok Ads), including tracking and reporting
• Strong communication skills, with experience managing DM / WhatsApp customer inquiries
• Ability to build and maintain warm lead databases for both retail and wholesale clients
• Experience in influencer outreach or boutique collaboration is an advantage
• Proficiency in tools such as Canva, CapCut, VN, or basic video editing applications
• Business-minded, creative, and results-oriented, with focus on performance and conversion
• No formal degree required — skills, experience, and results are valued

Preferred Languages

• English (Required)
• Hindi and / or Punjabi (Preferred for customer communication & retail / wholesale engagement)

Mindset and Work Approach

• Business-focused, creative, and results-driven
• Understands customer value, not just content metrics
• Comfortable working on a performance-based structure
• No formal degree required — skills, experience, and results are valued

Growth Opportunity

• Successful performance may lead to transition into Social Media Manager, Brand Growth Strategist, or Marketing Lead, with potential for long-term role and profit-based incentives.