Social Media Lead

SF Recruitment; Tyseley; Hybrid; GBP 28,000 - 35,000; Full time

Job summary

A leading recruitment agency is seeking a Social Media professional in Birmingham to build the brand's social presence. This role involves acting as the on-camera face for video content, managing social media strategy across multiple platforms, and fostering community engagement. The ideal candidate has 3–4 years of experience and a passion for creative digital marketing. Competitive salary offered with a hybrid work pattern.

Qualifications

• 3–4 years' experience in a similar position.
• Proven experience managing multi-platform social media accounts.
• Deep understanding of social trends and analytics.

Responsibilities

• Be the face of the business across social media.
• Deliver a social media strategy that aligns with business goals.
• Plan, produce, and manage high-quality content.
• Foster and grow an engaged online community.
• Monitor social conversations and competitor activity.
• Produce detailed monthly reports on social activity.
• Work closely with Marketing, Creative, and other departments.

Skills

Social Media Management

Content Creation

Community Engagement

Analytics

Copywriting

Education

Bachelor in Digital Marketing or related field

Job description

SF Recruitment have partnered with a high growth organisation in Birmingham City Centre. With a brilliant team, brand new offices, and the support to succeed, this role is brilliant for a Social Media professional, who is happy being the face of video/photographic content to join and excel within the business.

Salary: £28,000‑£35,000
Working pattern: full time Monday to Friday with 1 day working from home per week

Purpose

Building the brand's social presence. You'll shape, manage, and grow the business' voice across TikTok, Meta, LinkedIn and beyond, building awareness, inspiring engagement, and positioning us as the go‑to authority within the sector.

Responsibilities

• Brand Representation & On-Camera Presence: Be the face of the business across social media, confidently representing the brand in front of the camera for TikTok, Reels, and other video content.
• Social Media Strategy & Brand Presence: Deliver a social media strategy that aligns with business goals and elevates the brand and grow our presence across TikTok, Meta, LinkedIn and other emerging platforms, ensuring a consistent and distinctive brand voice.
• Content Creation & Campaigns: Plan, produce, and manage high-quality, on-brand content.
• Community Management: Foster and grow an engaged online community by actively responding to comments, messages, and discussions across platforms. You will also build relationships with followers, partners, and influencers who align with our brand values.
• Market Listening & Insights: Monitor social conversations and competitor activity to identify trends, opportunities, and insights to inform future marketing activity and keep us ahead of the curve.
• Reporting & Optimisation: Produce detailed monthly reports on social activity, growth, and emerging trends and present actionable insights to internal teams and stakeholders.
• Collaboration: Work closely with Marketing, Creative, and other departments to deliver integrated campaigns and support wider business initiatives.

Who We Are Looking For

• 3–4 years' experience in a similar position
• A Bachelor in Digital Marketing or a related field, or equivalent practical experience
• Proven experience managing multi‑platform social media accounts, ideally within a fast‑paced, content‑led brand
• Deep understanding of social trends, analytics, and community engagement
• Creative flair with a strategic mindset – able to turn insights into compelling content
• Excellent copywriting and communication skills, with a passion for building digital communities