Social Media Lead

Synthesia; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading video AI platform in Greater London is looking for a Social Media Lead to oversee impactful content creation and campaigns. You will manage a small social media team and collaborate closely with the Creative team. The ideal candidate has 4-10 years of social media experience, a proven ability to grow online communities, and a portfolio demonstrating cultural resonance. This is a full-time role with exciting opportunities in a fast-growing environment.

Qualifications

• 4-10 years of social media experience at a major brand or organization.
• Proven track record in growing social communities.
• Creative portfolio showcasing impactful work.

Responsibilities

• Own distribution across social media and understand latest trends.
• Manage day-to-day social media presence hands-on.
• Analyze performance and optimize based on insights.

Skills

Social media content creation

Cultural and tech trends

Organizational skills

Excellent communication skills

Data analysis

Job description

Welcome to the video first world!

From your everyday PowerPoint presentations to Hollywood movies AI will transform the way we create and consume content. Today people want to watch and listen not read both at home and at work. If youre reading this and nodding check out our brand video.

Despite the clear preference for video communication and knowledge sharing in the business environment are still dominated by text largely because high-quality video production remains complex and challenging to scale - until now.

Meet Synthesia

Were on amission to make video easy for everyone. Born in an AI lab our AI video communications platform simplifies the entire video production process making it easy for everyone regardless of skill level to create collaborate and share high-quality videos. Whether its for delivering essential training to employees and customers or marketing products and services Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. Were trusted by leading brands such as Heineken Zoom Xerox McDonalds and more. Read stories from happy customersand what 1200 people say on G2.

In 2023 we were one of 7 European companies to reach unicorn February 2024 G2 named us as the fastest growing company in the 2025 we announced our series D total weve raised over $330M in funding from top-tier investors including NEA Atlassian Ventures WiL PSP Growth and existing investors such as Accel Nvidia Kleiner Perkins GV and top founders and operators including Stripe Datadog Miro Webflow and Facebook.

About the role

Youll join the Content and Community team at Synthesia leading a Social Media team of 1 and working very closely with our Creative team to produce impactful social media assets and campaigns.

You are someone who has a deep understanding of social media content creation and cultural and tech / AI trends. You live on the For You Pages and come with a great track record of creating real impact on X Instagram and Linkedin. You love creating content that engages entertains drives action and are used to balancing organizational skills creativity and excellent communication skills.

What youll do...

• Fully own distribution across Social Media deeply understand the latest format trends best practices and constantly look for growth hacks across platforms to grow reach and impact
• Manage Synthesias day-to-day Social Media presence hands-on ( X Instagram LinkedIn TikTok) and lead the social media team
• Work closely with the Creative team on SoMe assets and campaigns (e.g. hero visuals video concepts cross-channel launches)
• Analyze performance test new formats and continuously optimize based on data and insights
• Jump on real-time buzz opportunities news cycles and conversations that matter in AI tech and culture and insert Synthesia in meaningful and relevant trends
• Collaborate with product marketing comms and growth teams to ensure social supports launches and GTM plays
• Drive employee advocacy help with Founder brands by enabling teams and individuals to share and amplify Synthesia across their networks

You have...

• 4-10 years social media experience at major brand or organization including at least 2-3 years of management experience
• Proven track record of growing social communities and making a real impact not just posting content
• Creative portfolio showcasing work that resonates in culture and articulates clear concepts
• Ability to work in high-level content strategy and hands-on social media management tasks with extreme attention to detail
• Experience of leading video based social campaigns
• Strong collaboration skills and the ability to build trust influence partners and inspire teams

Exceptional candidates will have...

• Hands on experience with crafting viral posts and campaigns on X IG and / or LinkedIn
• Intrinsic interest and motivation to learn more about AI and AI video

Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.

Key Skills

Business Consulting,Anti Money Laundering,Health,Gynaecology & Obstetrics,Actuary

Employment Type: Full Time

Experience: years

Vacancy: 1