Social Media Lead

Hello Limited; City Of London; Hybrid; GBP 60,000 - 80,000; Part time

Job summary

A dynamic media company in London is seeking a Social Media Lead (Cover Role) to drive performance on platforms like Instagram and Facebook. The ideal candidate should have experience in leading social strategy and achieving revenue targets, proficient in Dash Hudson and Echobox, and skilled in analytics. This role offers competitive benefits, including 25 days of annual leave and a private medical scheme.

Benefits

25 days annual leave

Private Medical Scheme

Employee Assistance Programme

Generous Employer Pension contributions

Qualifications

• Proven experience leading social strategy for a major media brand.
• Success in meeting or exceeding social revenue and engagement targets.
• Expert understanding of Snapchat, YouTube and Facebook monetisation models.

Responsibilities

• Manage and post across all social channels.
• Develop and lead a high-performing social team.
• Drive growth and revenue KPIs.

Skills

Social media strategy

Analytics and reporting

Creative storytelling

Community management

Education

Relevant degree or journalism qualification

Tools

Dash Hudson

Echobox

Job description

Your mission

Location: London (Hybrid) Tuesday, Wednesday & Thursday in the London Office, Monday & Friday WFH

Contract: Fixed-term cover

HELLO! is looking for a dynamic Social Media Lead (Cover Role) to oversee and drive performance across all major social platforms — including Instagram, Facebook, X, YouTube, and Snapchat. This pivotal role requires a creative and data-driven strategist who can deliver audience growth, engagement, traffic and revenue while building vibrant communities around HELLO!’s content.

To apply, please send us your CV and a cover letter.

Key Responsibilities

• Lead day-to-day management, posting, and scheduling across all HELLO! social channels, ensuring platform-specific tone and optimisation.
• Oversee and develop a small, high-performing social team, providing daily direction and creative input.
• Drive growth, engagement and revenue KPIs across Instagram, Facebook, X, YouTube and Snapchat.
• Create and execute platform-specific content strategies to boost reach, followers and community interaction.
• Ensure social content aligns with editorial priorities, commercial goals, and brand values.
• Monitor real-time trends and breaking news, ensuring fast and reactive social coverage in collaboration with the newsroom.
• Use social analytics and scheduling tools — particularly Dash Hudson and Echobox — to optimise performance and reporting.
• Work closely with editorial, video and commercial teams to maximise traffic and monetisation opportunities.
• Maintain and track revenue performance for Snapchat, Facebook and YouTube, ensuring monthly targets are met or exceeded.
• Continuously analyse social data to inform best practices, testing, and innovation.

Your profile

• Proven experience leading social strategy and execution for a major media brand or publisher.
• Demonstrable success meeting or exceeding social revenue and engagement targets.
• Expert understanding of Snapchat, YouTube and Facebook monetisation models.
• Proficient in Dash Hudson and Echobox, with strong analytics and reporting skills.
• Highly creative with a strong sense of storytelling and audience insight.
• Exceptional organisational skills and the ability to juggle multiple responsibilities and deadlines.
• Confident decision-maker under pressure with a reactive, newsroom mindset.
• Collaborative, proactive, and passionate about digital growth and innovation.

Experience

Key KPIs

• Platform-specific audience growth and engagement metrics.
• Revenue performance across monetised platforms (Snapchat, Facebook, YouTube).
• Traffic referral to HELLO! site.
• Community growth and interaction across all social brands.
• Response time and performance during major breaking news events.

Qualifications

Experience is key but a relevant degree or journalism qualification is desirable.

Benefits

• 25 days annual leave per year (for full time employees)
• 1 birthday day per year
• Private Medical Scheme
• Employee Assistance Programme
• Life Assurance currently 6 x salary
• Generous Employer Pension contributions
• Group Income Protection Scheme
• Plus all of the perks of working for a fun media company!