Social Media Executive - TV Social

The Bbc; Birmingham; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading broadcasting organization is seeking a Social Media Executive to oversee social media campaigns, ensuring alignment with overall strategy. Candidates must demonstrate experience in managing social accounts and have proficiency in Adobe tools. This role focuses on maximizing audience engagement through creative content across social platforms.

Qualifications

• Evidence of managing social media accounts and campaigns.
• Highly proficient in video/image editing.
• Effective written and verbal communication skills.

Responsibilities

• Manage social campaign plans across all social platforms.
• Produce and brief digital assets for social media.
• Align campaign strategies with Publishing and other teams.

Skills

Adobe CS video/image editing

Effective communication

Collaboration skills

Tools

Adobe Premiere Pro

Photoshop

Job description

The Social Media Executive delivers a social media experience for audiences, working closely with other social and digital roles to ensure each campaign delivers on the agreed social strategy, maximises engaged reach with the campaigns' target audiences, delivers content of high creative quality, and drives traffic around the BBC portfolio.

Responsibilities

• Manage social campaign plans, acting as the day‑to‑day lead for those campaigns across all social platforms, working closely with the Social Media Manager and the social Publishing, Production and Planning teams to align strategy.
• Work closely with Commissioning, Production and relevant campaign stakeholders on each social campaign.
• Produce and brief digital assets (video and images) that can be used across social media platforms, using relevant multimedia software such as Adobe Premiere Pro and Photoshop.
• Produce and brief engaging copy and community management that is optimised for social platforms and formats, in line with the campaign and each account's tone of voice.
• Shape campaign plans to maximise our UK under‑35 engaged reach.
• Work closely with Publishing to ensure each social campaign supports both the overarching strategic priorities and meets audience expectations across all platforms and formats.
• Work with Moderation Services, Editorial Policy and other support teams to shape campaign creative and develop appropriate responses where needed.

Qualifications

• Evidence of having run social media accounts and campaigns, either from scratch or inherited for a complex matrix organisation.
• Highly proficient user of Adobe CS video/image editing skills including video editing, subtitling and copywriting.
• Effective written and verbal communication, with good presentation skills.
• Understanding of editorial and other compliance policies.
• Experience managing critical stakeholder relationships.

Desirable but not required

• Able to critically evaluate ideas and information.
• Able to embrace change and make improvements to working practices.
• Experience working with in‑house and third‑party creative resources.
• Knowledge of the broadcasting industry and a demonstrable interest in its output.
• Experience leading collaboration across organisational boundaries.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.