Social Media Executive

TikTok Shop; Sheffield; On-site; GBP 30,000 - 40,000; Full time

Job summary

A rapidly growing social commerce agency in Sheffield is seeking a Social Media Strategist to enhance TikTok presence and drive measurable brand growth. You will be responsible for content creation, managing social commerce initiatives, and developing strategies that convert audiences into customers. The ideal candidate has hands-on TikTok Shop experience and a passion for social media, with at least 2 years in a related role. Join a vibrant team making a significant impact in retail and e-commerce.

Qualifications

• Proven experience creating engaging short‑form content.
• Hands‑on TikTok Shop experience in posting and driving sales.
• Comfortable running campaigns from concept to execution.
• Skilled with editing tools like CapCut or InShot.
• Strong understanding of social media trends.

Responsibilities

• Owning day‑to‑day social planning and content delivery.
• Developing creative strategies to boost conversions.
• Creating and optimising high‑impact short‑form video content.
• Managing TikTok Shop and social commerce initiatives.
• Analysing performance data to improve results.

Skills

Creating engaging short‑form content

Hands‑on TikTok Shop experience

Running campaigns from concept to execution

Editing tools (CapCut, InShot)

Understanding of social media culture

Analytical approach

Creative and proactive

2+ years in digital marketing roles

Job description

Are you obsessed with short‑form video, TikTok trends, and creating content that actually converts? If you're a creative social media native with hands‑on TikTok Shop experience, this is an opportunity to step into a fast‑paced, commercially focused role where your ideas directly influence revenue and brand growth. We're supporting a well‑established Sheffield business that partners with some of the UK's most recognisable consumer brands, from everyday household essentials to trending beauty, wellness, and personal care products. They play a major role in helping brands scale across online marketplaces and social commerce, and they're now looking to strengthen their digital team. We're looking for a Social Media Strategist who can elevate their TikTok presence, someone who understands how to blend content, culture, and commerce to grow audiences and drive measurable results.

Responsibilities

• Owning day‑to‑day social planning and content delivery across key platforms
• Developing creative strategies that grow audiences and boost conversions
• Creating, publishing, and optimising high‑impact short‑form video content
• Managing TikTok Shop and social commerce initiatives end‑to‑end
• Analysing performance data and using insights to improve results
• Managing influencer and affiliate relationships to expand reach and sales
• Staying ahead of trends, sounds, creators, and cultural moments
• Ensuring all content reflects the brand voice and delivers business value

Qualifications

• Proven experience creating engaging short‑form content
• Hands‑on TikTok Shop experience (posting, optimising, driving sales)
• Comfortable running campaigns from concept to execution
• Skilled with editing tools such as CapCut, InShot, or similar
• Strong understanding of social media culture, trends, and consumer behaviour
• Analytical approach with the ability to adapt based on data
• Creative, ambitious, and proactive with a genuine passion for social media
• 2+ years in a social media, creator, content, or digital marketing role

Why this role?

You'll be joining a high‑growth organisation with a strong footprint in retail and e‑commerce, offering exposure to huge brands and market‑leading products. It's a brilliant step for someone ready to take ownership, influence strategy, and develop a powerful social commerce function. If you're ambitious, creative, and excited about turning TikTok ideas into real commercial impact, we'd love to hear from you.