Social Media Executive

The Perch Inn; Oxford; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A prominent restaurant group in Oxford is looking for a Social Media and Marketing Executive to shape their online presence and engage customers. This role involves developing social media strategies, creating content, and managing accounts to boost brand awareness. Ideal candidates have social media management experience, photography skills, and a passion for hospitality. Flexible, hybrid work hours are available.

Qualifications

• Proven experience in social media management, preferably in hospitality.
• Excellent written and verbal communication skills.
• Strong understanding of social media tools.

Responsibilities

• Develop and implement a comprehensive social media strategy.
• Create compelling content for social media and email newsletters.
• Manage all social media accounts and track performance.

Skills

Social media management

Photography

Video editing

Written communication

Social media analytics

Tools

CapCut

Canva

Job description

Social Media and Marketing Executive – Hospitality Sector – Flexible, Hybrid Hours

About Us

We are a small, well-established restaurant group based in Oxford, known for our commitment to casual excellence, exceptional service, and vibrant dining experiences.

Role

As our creative thinking Marketing and Social Media anchor, you will be responsible for developing and executing our marketing and social media strategy across various platforms and media. You will work closely with the MD and our restaurant managers to create engaging content, build brand awareness, and drive customer engagement.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with our restaurant identities.
• Create compelling content, including photos, videos, and written posts, to showcase our restaurants, menu offerings, promotions, and events.
• Manage all social media accounts, including scheduling posts, responding to comments and messages, and monitoring analytics to track performance.
• Stay up-to-date with social media trends, best practices, and emerging platforms to continuously enhance our digital marketing efforts.
• Create monthly engaging email newsletters for our two restaurant brands – Mamma Mia Summertown & Jericho & The Perch Inn.
• Create monthly table cards for The Perch and Mamma Mia, in line with our distinct brand images.
• Grow The Perch’s events account @perchweddings. This involves attending select weddings over the summertime, filming content, tagging our suppliers, writing thoughtful captions, and collaborating with photographers/videographers to upload their (credited) work to our socials.

Requirements

• Proven experience in social media management, preferably within the hospitality or food industry.
• Photography experience and knowledge is preferred.
• Experience in video and photo editing, i.e. CapCut and Canva.
• Excellent written and verbal communication skills, with a keen eye for detail and a creative approach.
• Strong understanding of social media analytics and tools to measure performance and optimise content strategy.
• Ability to multitask, prioritise tasks effectively, and work independently.
• Passion for food, hospitality, and storytelling, with a genuine enthusiasm for sharing our restaurant experiences with our online community.
• Able to work some evenings and weekends to capture content.

How to Apply

If all the above seems a good fit and you're ready to help shape our online and ‘in print’ presence, please submit your CV, links to some of your work, along with a cover letter outlining why you're perfect for the role, to [e-mail]. Be sure to include links to any relevant social media accounts or portfolios showcasing your work.