Social Media Executive

Mindful Chef; Greater London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A dynamic food brand in Greater London is seeking a proactive Social Media Executive. As part of the Growth team, you'll create and deliver distinctive content for Instagram and Pinterest, aiming to grow our organic reach. The ideal candidate has proven experience in social media management, particularly in the food and health sectors, and is passionate about creating engaging content. This role offers a competitive package with hybrid working.

Benefits

Competitive salary

Hybrid working

Vitality health insurance

Learning resources access

Mental health support

30 days holiday plus Bank Holidays

50% discount on products

Qualifications

• Proven experience in a social media role focused on Instagram and Pinterest.
• Portfolio demonstrating the creation of high-performing organic content.
• Familiarity with social media management tools.

Responsibilities

• Plan, create, and deliver content for Instagram and Pinterest.
• Grow the organic reach and follower base on social media.
• Collaborate with teams to tell cohesive brand stories.
• Monitor and report on social media performance.

Skills

Social media management

Content creation

Analytical skills

Strong communication

Collaboration skills

Tools

Social media analytics tools

Job description

More Than Just A Job

As a proud B‑Corp we focus on using business as a force for good. We do this by balancing out people and planet with profit. For every Mindful Chef recipe box bought we donate the equivalent of a school meal to a child in a less developed country (over 20 million meals donated and counting…) and we have also pledged to go Net Zero by 2030 but there are so many other initiatives that we would love to tell you about!

What we are looking for

We are seeking a proactive and data‑savvy Social Media Executive to join our Growth team. This role is responsible for the day‑to‑day delivery of a distinctive and inspirational content calendar that will grow our reach and followers on Instagram. You will create and execute content that performs strongly organically on both Instagram and Pinterest, all while being sensitive to our positioning in the food and health categories. You will be a key contributor to growing the reach of our brand's voice and online presence.

You are

Proven experience in a social media role, with a strong focus on Instagram and Pinterest.

A portfolio or examples of work that demonstrate an understanding of creating high‑performing organic content in the food and health categories.

Passion for food, cooking, and a sensitivity to the premium lifestyle brand market.

Familiarity with social media management and analytics tools.

Strong communication and collaboration skills, with the ability to work effectively with multiple teams.

A creative and proactive mindset, with a desire to experiment and learn.

You will

Content Creation & Delivery : Plan, create, and deliver a regular calendar of high‑quality, distinctive, and inspirational content for our Instagram and Pinterest channels.

Audience Growth : Focus on growing our organic reach and follower base on Instagram and Pinterest through compelling content, engagement, and community building.

Channel Strategy : Ensure the content subject, format, and style are optimised for strong organic performance on both platforms.

Cross‑Functional Collaboration : Work closely with the Digital Manager for paid social media to ensure that organic and paid content amplify each other. Collaborate with the Brand team, especially the Partnership and Influencer Manager, and the Copywriter to tell cohesive brand stories across all channels.

Performance Analysis : Monitor and report on social media performance, providing insights on content trends, customer behaviour, and competitor activity.

Quality Engagement : Respond to comments and engage with other brands in a way that is authentic, on‑brand, and helpful.

Why us?

• A competitive package that rewards your skills and dedication.
• Hybrid working from our office based in Wandsworth.
• Be part of a Better Business (B‑Corp), making a positive impact on profit, people, and planet.
• Join an award‑winning startup backed by the largest food and beverage company globally.
• Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet‑friendly policies.
• Prioritise your well‑being with perks like Vitality health insurance, access to learning resources, mental health support, and a generous holiday package (30 days + bank holidays).
• Enjoy a 50% discount on all Mindful Chef products.
• Enhanced policy of up to 6 months full pay primary parental leave and up to 6 weeks full pay secondary parental leave

The process

• Meet the Talent Team - online
• Meet the Head of Growth - online
• Meet the wider Growth team - in person

About us

We are MINDFUL. This is intrinsic to everything we do. From the healthy recipes we design, to the local, expert and caring suppliers we select and the way we treat each other, our customers and our environment.

We are PERSONAL . We started Mindful Chef with our friends and families as customers and those are the kind of relationships we want to maintain however big we grow. Being real and true to ourselves and each other.

We are UNAFRAID. We want to be the best – to challenge conventions, to think differently and be imaginative in how we solve problems. Brave enough to take on the big players and to do what’s right even when it’s difficult.

Equal Opportunities

At Mindful Chef, we embrace diversity and inclusion as a foundation that enriches our culture and fuels the success of our business. We are mindful of everyone’s differences and we take pride in the unique perspectives, experiences, and talents that each individual brings to our team.

We are unafraid to tackle biases and challenge stereotypes, fostering an inclusive environment where everyone feels valued and empowered to contribute their personal strengths. Our commitment to diversity is not just a policy; it's a personal and collective responsibility that we take to heart.

We believe that by being mindful of our differences, unafraid to confront barriers, and embracing the personal stories and journeys of our team members, we can achieve greater innovation, creativity, and harmony in the workplace. Together we celebrate diversity, and together, we are better.