Social Media Executive

If Only...; Glasgow; On-site; GBP 30,000 - 40,000; Full time

Job summary

A premium tour operator in Glasgow is seeking a Social Media Executive to manage and enhance their social media presence. This role involves creating and implementing strategies to engage audiences and drive brand awareness. The ideal candidate will have a strong background in producing high-quality graphics and videos using Adobe Creative Suite, along with at least two years of experience in social media management, preferably in the travel or luxury industry. Join a dynamic team and help shape innovative marketing initiatives.

Benefits

Refer a Friend Bonus: £1000

Generous Holiday Entitlement

Day Off for Your Birthday

Staff recognition awards

Hotel and Airline Discounts

Employee Assistance Programme

Qualifications

• Minimum of 2 years’ experience in managing social media for a brand, preferably in the travel or luxury industry.
• Proven ability to execute successful social media campaigns that drive engagement and conversions.
• Strong background in creating professional-level graphics and videos using Adobe Creative Suite tools.

Responsibilities

• Develop and execute a comprehensive social media strategy.
• Plan, create, and publish engaging content for all social media channels.
• Design and produce high-quality graphics and videos.

Skills

Proficiency in Adobe Creative Suite

Exceptional graphic design skills

Excellent written and verbal communication

Analytical skills

Tools

Photoshop

Illustrator

InDesign

Premiere Pro

Job description

Overview And What We Offer

• Monday - Friday: 37.5 hours per week
• Location: Glasgow
• Refer a Friend Bonus: £1000 per successful referral - unlimited!
• Generous Holiday Entitlement
• Day Off for Your Birthday
• Staff recognition awards
• Hotel and Airline Discounts
• Employee Assistance Programme
• OUR COMPANY CULTURE.... We thrive on Excellence, Passion, Innovation, and Commitment. In a Bright, Energetic, and Fast-Paced environment, we push boundaries, celebrate success, and inspire growth every day.
• If Only is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

Who We Are And What We Do

If Only, a multi-award-winning luxury tour operator, specialising in bespoke 5 Star holidays and cruises worldwide. We are 100% trade‑focused partnering exclusively with travel agents throughout the UK and Ireland, providing the expertise and resources to create truly personalised and unforgettable travel experiences. From handpicked properties and unique itineraries to unparalleled customer service, we empower our agency partners to exceed client expectations. We're passionate about travel, and are connoisseurs of luxury resorts, and experts at curating exceptional journeys. Join our team of dedicated professionals, as a leading name in luxury travel and help us make travel dreams a reality.

If Only is part of The Portman Travel Group click here to view our LinkedIn Careers Page and includes, Elegant Resorts, Clarity Business Travel, Brighter Event, and Destination Sports Group

Role Purpose

The Social Media Executive for If Only, a premium tour operator, is responsible for managing and enhancing the company’s social media presence. This involves developing and implementing strategies to engage audiences, create impactful visual content, and drive brand awareness. The role requires expertise in professional design tools such as Adobe Creative Suite to produce high‑quality graphics and videos that align with If Only’s luxury brand identity.

Key Tasks

• Develop and execute a comprehensive social media strategy aligned with If Only’s marketing goals and audience demographics.
• Plan, create, and publish engaging content for all social media channels, maintaining a consistent and strategic posting schedule.
• Design and produce high-quality graphics and videos using Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro.
• Collaborate with the marketing team to align social media content with promotional campaigns, product launches, and seasonal initiatives.
• Monitor social media channels to engage with followers, respond to comments and messages promptly, and foster positive interactions with the audience.
• Work closely with internal teams to align content with broader business goals, ensuring cohesive branding across all touchpoints.
• Translate performance insights and trends into actionable recommendations to enhance engagement and reach.
• Monitor competitors and industry trends to ensure If Only remains innovative and competitive.
• Ensure all social media content adheres to brand guidelines, maintaining the premium tone and style of If Only.
• Comply with copyright laws and intellectual property standards when creating and sharing content.

Experience

• Minimum of 2 years’ experience in managing social media for a brand, preferably in the travel or luxury industry.
• Proven ability to execute successful social media campaigns that drive engagement and conversions.
• Strong background in creating professional-level graphics and videos using Adobe Creative Suite tools.

Knowledge

• In-depth understanding of social media platforms, algorithms, and best practices (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Strong grasp of luxury branding principles and audience expectations.
• Knowledge of social media analytics tools (e.g., Meta Business Suite, Hootsuite, or Sprout Social).

Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
• Exceptional graphic design and video editing skills tailored for social media.
• Excellent written and verbal communication skills for creating compelling captions and posts.
• Analytical skills to interpret performance metrics and optimize campaigns effectively.