Social Media Executive

Regatta Limited; Flixton; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading outdoor apparel company located in the UK is seeking an experienced Social Media Manager to lead their social media strategy across platforms. You will create engaging content, manage social calendars, and analyze performance data to drive engagement and follower growth. The successful candidate will have over 4 years of social media experience, strong content creation skills, and a solid understanding of analytics and budget management. Join a dynamic, inclusive team where your creativity can shine.

Qualifications

• 4+ years of experience in social media.
• Proven history of increasing engagement on social media.
• Strong video content creation skills.
• Experience working cross-functionally to influence.
• Budget management experience.

Responsibilities

• Define and execute social strategy aligned with brand goals.
• Manage global social media calendars for engagement growth.
• Create compelling, on-brand content tailored to each platform.
• Report on campaign performance using analytics tools.
• Collaborate with teams to deliver effective social campaigns.

Skills

Social media strategy development

Content creation

Engagement and follower growth

Data analysis

Budget management

Tools

Power BI

Google Analytics

Job description

Join our Digital Content & Marketing team as a key player in shaping and delivering the social media strategy for Regatta and Dare2b. Reporting to the Social Media Manager, you'll create and coordinate engaging, on‑brand content and campaigns across all social platforms to reach and inspire new and existing customers. You'll work collaboratively with Marketing, Design, and Performance teams to ensure campaigns are innovative, consistent, and aligned with business priorities. Using data insights, you'll track performance, share recommendations, and identify opportunities for growth. If you're creative, strategic, and passionate about connecting with audiences through social storytelling, we'd love to hear from you.

Responsibilities

• Support the Social Media Manager in defining and executing the social strategy for Regatta and Dare2b, ensuring all activity aligns with brand goals and KPIs.
• Plan and manage global social media calendars across platforms to drive engagement, reach, and follower growth.
• Create and deliver authentic, on‑brand content and copy tailored to each channel (Instagram, Facebook, X, Pinterest, YouTube, etc.).
• Ensure content is strategically scheduled and optimised for maximum visibility and impact.
• Manage budgets for organic social, working with Performance Marketing to balance short‑and long‑term goals.
• Lead, mentor, and develop Social Media Executives to enhance skills and performance.
• Report on campaign performance, using tools such as Power BI and Google Analytics to provide actionable insights.
• Monitor audience sentiment, social trends, and community engagement to inform strategy and content planning.
• Collaborate with Marketing, Content, and PR teams to deliver social‑first campaigns and influencer activity that expand brand reach.
• Attend PR events and brand shoots to capture engaging, social‑first content.
• Build strong relationships with internal teams (Product, Retail, etc.) to ensure social activity supports wider business objectives.

Qualifications

• A social trailblazer with 4+ years' experience working with social media.
• Proven history of driving engagement and follower growth across a variety of social media channels.
• Talented content creator, particularly across video.
• Appreciation for consumer‑experience, delivering innovative social content and communications which drive customer retention and brand loyalty.
• Experienced in working cross‑functionally to deliver change, influencing others, with a "can do" attitude and hands‑on solution‑based approach.
• Ability to communicate effectively both 1‑2‑1 and in larger groups.
• Proven budget management experience.
• Awareness of the importance in planning and developing social media aligned to trading performance plans.
• Experience in complying to General Data Protection Regulation (GDPR).
• Relevant international eCommerce regulations e.g. consent and targeting.

It's a friendly, supportive family business - a place where bakers, dog walkers, book worms, students, parents, travelers, movie buffs, foodies, festival goers, musicians and more come together to create experiences our customers really appreciate.

Diversity, Equity, and Inclusion: At Regatta Group, we are committed to creating a diverse, inclusive, and welcoming workplace. We are an equal opportunities employer and encourage applications from all backgrounds. Should you require any reasonable adjustments during the recruitment process, we are happy to support you.