Social Media Executive

UKLASH; England; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A beauty brand is seeking a Social Media Executive to enhance their presence on platforms like Instagram and TikTok. The ideal candidate will lead content creation, manage community engagement, and must possess strong video editing skills. This role demands a creative thinker passionate about beauty and trends, with a confident on-camera presence. Join a vibrant team dedicated to redefining natural beauty and championing inclusivity. Enjoy a flexible work environment, staff discounts, and growth opportunities.

Benefits

Flexible work environment

Staff discount

25 days holiday + Bank Holidays

Qualifications

• At least 1+ years experience in a Content creation or similar Social Media role.
• Strong video editing skills and knowledge of editing tools.
• Excellent writing skills and ability to create engaging captions.

Responsibilities

• Lead the social content calendar execution.
• Plan, script, shoot, and edit social-first content.
• Manage community engagement and respond to comments.

Skills

Content creation

Social media management

Video editing

Community engagement

Analytical skills

Tools

CapCut

Job description

At UKLASH, we’re redefining natural beauty with powerful, effective beauty essentials that deliver real results. We’re looking for a confident, creative, and content-obsessed Social Media Executive to join our growing team and lead on content creation for our global UKLASH social channels. This is an exciting opportunity to create content, manage our social presence in different regions and grow engagement and brand love on our channels. You’ll be joining a dynamic team focused on driving our social strategy to take us to the next level and expand our presence.

Your Role

You’ll be the go-to for all things social, both behind and in front of the camera. From community management to creating and managing standout content that tells the brand story in an aesthetic, relatable way, you’ll help us take our social content to the next level. You will be creating content for our Social Media channels (Instagram, Tiktok, Youtube, Pinterest and Facebook).

Please include a link to a social media account, portfolio with examples of content you’ve created on your resume.

Key Responsibilities

• Lead the social content calendar execution - from trends to challenges to product storytelling, you’ll keep our presence fresh and scroll-stopping.
• Plan, script, shoot, and edit social-first content (both short-form video and live recaps) that aligns with brand campaigns and key product launches.
• Schedule all social posts, writing captions that are on brand and inherit the brand tone of voice and monitor performance.
• Collaborate with the wider marketing and creative team to align TikTok shop & social activity with brand goals and campaigns.
• When required, create content for our paid ads team, to use across our paid social strategy
• Monitor performance weekly & monthly using key metrics and analytics to provide feedback, improve content, and hit KPIs.
• Stay ahead of TikTok trends, creators, and platform updates, constantly bringing new ideas to the table
• Manage community engagement - respond promptly to comments, build relationships, and support the growth of a positive, inclusive space
• Support the Social Media Manager and TikTok Shop agency to create TikTok shop specific content to support on campaigns and increase TikTok Shop revenue
• Input on wrap up decks, content deep dives and analyse your channels to take learnings and input them into future content planning
• Execute TikTok Lives (from ideating, planning and hosting/ co-hosting)

Requirements

• At least 1+ years experience in a Content creation or similar Social Media role
• Be confident on camera - confident, personable, and quick-thinking, with a strong grasp of what works and know how to connect with an audience in real time.
• Confident working with talent and influencers for content production
• You live and breathe social trends, especially in the beauty, fashion, and lifestyle space.
• Strong video editing skills - you know your way around editing tools (possibly CapCut or similar apps).
• Creative thinker with a solid understanding of content strategy, social performance, and platform nuances.
• Excellent writing skills with a flair for crafting engaging captions and brand-aligned copy.
• Strong analytic skills and competent in analysing and presenting data in weekly Marketing reporting meetings
• You’re a self-starter, full of initiative, and comfortable working independently in a fast-paced, creative environment.
• Past experience capturing content at events with influencers present
• Passionate about beauty and confident in representing a brand you believe in.
• Experience in TikTok Live presenting or similar live streaming platforms

The Social Media Executive will work across social channels to drive social media reach and engagement. This person will sit within the content and brand function of the marketing team and will help implement and create content in line with the overall social media and brand strategy. You will be responsible for creating forward-thinking, scroll-stopping content that inspires and drives existing and new communities.

What You’ll Love

• Being part of a growing beauty brand with a strong voice and mission
• Working alongside a passionate and creative team
• Accessing the latest beauty products and exclusive launches
• Flexible work environment and opportunities for growthWork from Abroad opportunities
• Staff discount
• 25 days holiday + Bank Holidays

Why Join Us?

At UKLASH, we’re more than just beauty - we’re a brand built on confidence, empowerment, and community. We champion diversity, inclusion, and creativity at every level. If you're excited by the opportunity to shape a leading beauty brand’s presence on social media and be part of something truly impactful, we’d love to hear from you.

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.

Equal Opportunity Statement

At UKLASH we believe that a great team is made up of people from a wide variety of backgrounds, beliefs and experiences. We are an inclusive employer and will not discriminate on the grounds of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression or disability. If you share our values and want to help make a difference, we'd love to hear from you.