Social Media Editor (Freelance)

News Corp UK & Ireland Limited; Greater London; On-site; GBP 55,000 - 92,000; Full time

Job summary

News UK is seeking a freelance Social Media Editor for its Sun eCommerce team in London. You will lead on Instagram and TikTok, producing video-first content and eye-catching carousel posts to drive e-commerce and affiliate revenue.

You’ll script, shoot, and edit, working with editorial and commercial teams to align campaigns and growth goals, both in-office and on-location.

Qualifications

• Social expertise: Proven experience producing social content.
• Strategic mindset: Develop and execute social media strategy.
• Short-form video expertise: Skills in filming and editing short-form video.
• Live commerce experience: Experience hosting live streams and live shopping events.
• E-commerce track record: Success driving revenue via affiliates or direct-to-consumer.
• Technical proficiency: Advanced video editing software and social commerce tools.
• Stakeholder management: Experience collaborating between editorial and marketing teams.

Responsibilities

• Execute a video-first strategy to expand reach and follower base.
• Produce platform-optimised video and imagery to drive e-commerce conversions.
• Lead social execution of commerce content, gift guides and reviews to maximise affiliate revenue.
• Collaborate with editorial and commercial teams to align social output with campaigns.
• Monitor audience metrics and advocate for best visual storytelling.

Skills

Social content creation

Video production

Live commerce

E-commerce growth

Stakeholder management

Video editing

Strategy development

Tools

Video editing software

Affiliate platforms

Live streaming tools

Job description

Job Description

Your role:

As Social Media Editor you will create high-impact content that drives audience growth, e-commerce success and supports commercial opportunities. .

Focusing on Instagram and TikTok as the key channels, you will leadhands-on production of video, including pitching ideas, writing scripts, filming both in-office and on-location, and editing polished video assets. Additionally, you'll produce eye-catching carousel posts designed to spotlight trending products.

This is a freelance role, situated within The Sun's eCommerce department.

Day to day you will:

• Execute a video-first strategy to expand our reach and follower base by spotlighting the unique personalities and expertise of our eCommerce and editorial teams.

• Produce high-quality, platform-optimised video and imagery designed specifically to drive e-commerce conversions, affiliate clicks, and traffic.

• Lead the social execution of our commerce content, gift guides, and product reviews to maximise affiliate revenue and drive e-commerce growth.

• Work closely with the editorial team and the commercial team to align social output with campaigns and publication calendars, all the while focusing on native social platform growth

• Monitor and report on audience metrics and advocate for the best possible visual storytelling

What we're looking for from you:

• Social expertise: Proven experience producing social content. Demonstrable experience putting people at the centre of the video production is preferable

• Strategic mindset: Develop and execute our social media strategy with support from the wider team, and become the go-to for our team on social media for e-commerce

• Short-form video expertise: Skills in filming and editing short-form video

• Live commerce experience: Experience producing or hosting live streams and live shopping events (e.g., TikTok Shop, Instagram Live) is advantageous.

• E-commerce track record: Demonstrated success in driving measurable revenue through social media, specifically via affiliates or direct-to-consumer sales

• Technical proficiency: Advanced knowledge of video editing software and social commerce tools. Experience with affiliate platforms is a significant advantage.

• Stakeholder management: Experience working between editorial and marketing or commercial teams, with the ability to balance advertiser needs with the expectations of a discerning audience.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at [e-mail] to discuss how we can support you to perform at your best.