Social Media Creative

dryrobe; Braunton; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading outdoor lifestyle brand based in Braunton is seeking a Social Media Creative. This full-time role involves creating engaging content, maintaining community interaction, and collaborating on video production across social media platforms. Candidates should have strong copywriting skills, a passion for outdoor activities, and experience in community management. The position requires familiarity with social media trends and tools, offering an exciting opportunity to represent the brand online.

Qualifications

• Experience managing online communities is essential.
• Ability to adapt tone for different formats.
• Understanding of social platform features and metrics.

Responsibilities

• Draft high-quality social post copy across platforms.
• Edit and produce engaging short-form video content.
• Respond to comments and DMs across social channels.
• Write and upload SEO-optimised blog content.
• Generate creative ideas for organic social posts.
• Manage the Dryrobe® Pinterest channel.
• Attend sponsored events to produce immediate coverage.
• Interpret basic social media metrics for reporting.

Skills

Strong copywriting skills

Video editing skills

Community management

Knowledge of social media trends

Tools

CapCut

Premiere Pro

Job description

Are you a storyteller who lives and breathes social media? Ready to be the voice of a globally recognised brand online?

We’re looking for a talented Social Media Creative to bridge the gap between written and visual storytelling for Dryrobe®. You’ll play a pivotal role in executing day‑to‑day content creation and community engagement, ensuring our social channels are populated with engaging content that aligns perfectly with our brand.

Working closely with the Brand Copywriter and Content Manager, you’ll combine copywriting, video editing, and direct community interaction to maintain the brand’s presence across all digital touchpoints. This is an exciting opportunity to act as the voice of the brand, fostering a positive online community while producing content that drives reach and engagement.

What you’ll be doing

• Drafting high-quality social post copy across all platforms, ensuring alignment with brand tone of voice and campaign objectives.
• Editing and producing engaging short‑form video content (primarily Reels and TikToks) to drive reach and engagement.
• Acting as the voice of the brand online by responding to comments and DMs daily across all channels, including Instagram, Facebook, TikTok, X, Threads, YouTube, and LinkedIn.
• Writing and uploading SEO‑optimised blog content for the Dryrobe® website, including conducting engaging interviews with brand ambassadors and partners.
• Proactively generating creative ideas for organic social posts and broader social media campaigns.
• Managing the Dryrobe® Pinterest channel, including the creation of bespoke graphics and pins.
• Attending Dryrobe® sponsored events and brand activations to produce immediate event coverage, such as Stories and on‑location interviews.
• Interpreting basic social media metrics (engagement rate, reach, etc.) to report on performance.

About you

You possess strong copywriting skills with the ability to adapt your tone for different formats, from punchy social captions to longer‑form blog articles. You have a deep practical knowledge of social platform features, best practices, trends, and algorithms, alongside proficiency with mobile‑first video editing tools (e.g., CapCut) or desktop software (e.g., Premiere Pro).

Experience managing online communities is essential, and you should be comfortable engaging with user‑generated content in a professional capacity. Ideally, you have a genuine passion for outdoor sports and an awareness of sustainability issues, allowing you to authentically connect with our community.

About Dryrobe®

Dryrobe® is all about people making the most of their time outdoors and leading a healthy active lifestyle. We are the creators of the original outdoor changing robe, which is used across many outdoor activities, including surfing, swimming, triathlon, and family adventures.

We are based in beautiful North Devon and encourage our staff to get out there and take advantage of the awesome activities on our doorstep.

Location: Office‑based. Our office is based at Dryrobe® HQ, Braunton, North Devon.

Job type: Full‑time.

Hours: Monday to Thursday, 9am - 4:30pm and Friday, 8:30am - 3:30pm

View the full job description here.