Social Media Content Manager

Hargreaves Lansdown; Bristol; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading investment platform is seeking a Social Media Content Manager in Bristol to enhance brand awareness and engagement through strategic social media management. The ideal candidate will have strong communication skills, a solid understanding of various social media platforms, and proven experience in executing successful content strategies. This role offers a hybrid working model and a comprehensive benefits package.

Benefits

Discretionary annual bonus

25 days holiday plus bank holidays

Flexible working options

Enhanced parental leave

Pension scheme up to 11% employer contribution

Private medical insurance

Qualifications

• Proven experience in a social media management role, preferably within financial services.
• Strong understanding of social media platforms like LinkedIn, Twitter, and Instagram.
• Excellent written and verbal communication skills.

Responsibilities

• Lead the planning, execution, and optimisation of social media strategies.
• Manage day-to-day operations of social media channels.
• Monitor, analyse, and report on social media performance.

Skills

Social media management

Content creation

Analytics interpretation

Project management

Communication skills

Tools

Hootsuite

Sprout Social

Google Analytics

Job description

Excited to grow your career? Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.

We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!

About the role

As a Social Media Content Manager at Hargreaves Lansdown, you will be responsible for leading the planning, execution, and optimisation of social media strategies across all platforms. You will play a key role in enhancing brand awareness, engaging with our audience, and driving traffic and conversions through compelling and compliant content. This role requires a strategic thinker with a creative mindset, the highest of content production standards and a deep understanding of social media trends and analytics.

Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We're evolving fast, with a sharp focus on content, brand, product marketing, performance, CRM, and website and CRO.

We’re building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance.

We’re raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing at HL.

What you’ll be doing

• Developing and implementing social media strategies aligned with marketing and business objectives.
• Managing day-to-day operations of HL’s social media channels including content planning, publishing, and community management.
• Collaborating with internal teams including Content, Brand, PR, and Compliance to ensure HL delivers a best-in-market content strategy and plan.
• Maintaining the very highest production and editorial standards, consistency of brand and messaging across all channels and a strategy that is truly integrated across relevant internal teams.
• Monitoring, analysing, and reporting on social media performance using analytics tools to inform future strategies, optimizing and adapting approach to get the best possible engagement and outcomes.
• Staying up to date with the latest social media trends, tools, and best practices to drive innovation.
• Managing social media campaigns and paid media initiatives in collaboration with the Media team. Analysing data from multiple sources to inform optimization of campaigns within social media.
• Supporting crisis communication and reputation management efforts on social platforms.

About you

• Strong understanding of social media platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok) and their respective audiences.
• Excellent written and verbal communication skills with a flair for crafting engaging content.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Ability to interpret data and translate insights into actionable strategies.
• Strong project management and organisational skills.
• Proven experience in a social media management role, preferably within financial services or a regulated industry.
• Demonstrated success in growing and engaging social media audiences.
• Knowledge of compliance and governance considerations in social media marketing.

Interview Process

The interview process for this role will include two stages with a task.

Working Schedule

This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.

Why us?

Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.

What's on offer?

• Discretionary annual bonus * and annual pay review
• 25 days * holiday plus bank holidays and 1-day additional Christmas closure
• Option to purchase an additional 5 days holiday **
• Flexible working options available, including hybrid working
• Enhanced parental leave
• Pension scheme up to 11% employer contribution
• Income Protection and Life insurance (4 x salary core level of cover)
• Private medical insurance *
• Health care cash plans - including optical, dental, and out patient care
• Health screening programme
• Help@hand - confidential support including mental health counseling and remote GP
• Wellhub - unlimited access to fitness provider s and w ellness c oach sessions
• Variety of travel to work schemes with bike storage and shower facilities
• Inhouse barista and deli serving subsidised coffee and sandwiches
• T wo paid volunteering days per year

* dependant on role level

** only available to select during our annual benefits window, in November each year

Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.

This role may also be available on a flexible working or part time basis – please ask the Recruitment & Onboarding team for more information.

Please note, we are unable to provide employment sponsorship to candidates.