Social Media Content Creator & Videographer

Deverell Smith Recruitment Ltd; Greater London; Hybrid; GBP 27,000 - 32,000; Full time

Benefits offered by this job

Apple MacBook Pro provided

Sony FX30 and DJI gimbal provided

Job summary

Deverell Smith Recruitment Ltd is seeking a creative, organised Social Media Content Creator & videographer to bring properties, people and neighbourhoods to life across our London campaigns. You will own day-to-day content creation from concept and filming through to editing, publishing and performance reporting.

Based in Central London with regular travel across Greater London, the role may include remote planning and editing by agreement.

Qualifications

• Strong portfolio of social-first video content and storytelling.
• Experience in property, interiors, hospitality or lifestyle content is advantageous.
• Excellent shooting and vertical video editing with attention to lighting and sound.
• Proficiency with Premiere Pro and CapCut for multi-platform edits.
• Ability to publish and manage content across Instagram, TikTok, YouTube and analytics platforms.

Responsibilities

• Plan and maintain a content calendar aligned with property launches and campaigns.
• Film high-quality property tours, agent-led walkthroughs and neighbourhood features.
• Edit short-form video for Instagram Reels, TikTok and YouTube Shorts with platform-specific formats.
• Create photography, graphics and copy that reflect the brand voice and visual identity.
• Direct on-camera talent to deliver confident, natural performances.
• Manage day-to-day publishing, scheduling and community engagement across channels.
• Monitor trends and translate opportunities into original content ideas.
• Track reach, engagement, and enquiries with monthly insights.
• Maintain an organized library of footage with usage records.
• Collaborate with sales, lettings, PM and leadership on content delivery.
• Support events, paid campaigns and wider marketing projects as required.

Skills

Social video content

Video editing

Instagram

TikTok

YouTube

Written English

Brand consistency

Time management

Travel planning

Professional on-camera presence

Tools

Adobe Premiere Pro

CapCut

Job description

The Company

A multi award winning independent estate agency specialising in residential sales, lettings and property management across London. With offices serving Prime Central London and Tower Bridge, the business combines personable service, expert local knowledge and genuinely modern marketing to present homes beautifully and connect them with the right buyers and tenants.

The Role

My client is looking for a creative, organised and commercially minded Social Media Content Creator & Videographer to bring their properties, people and neighbourhoods to life. You will own the day to day creation of social first content, from ideas and filming through to editing, publishing and performance reporting, while helping to grow the brand and generate meaningful engagement and enquiries.

The role is based in Central London and involves regular travel to properties and neighbourhood locations across Greater London. Some flexibility for remote planning and editing may be available by agreement.

Key Responsibilities

• Plan and maintain a content calendar aligned with property launches, market updates, campaigns and business priorities
• Film high quality property tours, agent led walkthroughs, neighbourhood features, thought leadership and behind the scenes content
• Edit engaging short form video for Instagram Reels, TikTok, YouTube Shorts and other relevant channels, adapting aspect ratios, captions, hooks and pacing for each platform
• Create complementary photography, graphics, copy and stories that reflect the brand's tone of voice and visual identity
• Direct colleagues and contributors on camera, helping them deliver confident, natural and informative performances
• Manage day to day publishing, scheduling and community engagement across social media channels
• Monitor trends, competitor activity and platform developments, translating relevant opportunities into original content ideas
• Track reach, engagement, follower growth, website traffic and enquiries, providing clear monthly insights and recommendations
• Maintain an organised library of footage and creative assets, with appropriate permissions and usage records
• Work closely with sales, lettings, property management and leadership colleagues to deliver accurate, compliant and timely content
• Support occasional events, paid campaigns and wider marketing projects as required

What We're Looking For

• A strong portfolio of social first video and content creation; property, interiors, hospitality or lifestyle experience is advantageous
• Outstanding shooting and editing of vertical video, with an excellent eye for composition, lighting, sound and detail
• Proficiency with relevant editing tools such as Adobe Premiere Pro and CapCut
• Good working knowledge of Instagram, TikTok, YouTube and social media publishing or analytics tools
• Strong written English and the ability to turn property information into clear, engaging captions and scripts
• A practical understanding of brand consistency, copyright, music licensing, consent, privacy and responsible property marketing
• Excellent organisation and time management, with the ability to manage several shoots and fast turnaround deadlines
• A confident, professional manner with colleagues and on camera contributors
• Self motivation, curiosity and sound creative judgement, balanced with a willingness to receive feedback
• Ability to travel efficiently across Central and Greater London for shoots

Desirable Skills

• Experience of filming premium residential property and interiors
• Working knowledge of Adobe Premiere Pro
• Experience with social campaigns, lead generation or content led brand growth

What Success Looks Like

• A consistent flow of distinctive, high quality content delivered on a tight schedule
• Growing engagement and audience reach, building followers on Instagram and YouTube to 100k within three years
• More qualified enquiries and stronger visibility for instructions, properties and local expertise
• Colleagues who feel supported and confident when appearing on camera
• Clear reporting that improves content decisions and demonstrates commercial value

Working Arrangements & Benefits

• London based, with regular location shoots and agreed flexibility for remote editing or planning
• Competitive salary of £27,000 to £32,000, dependent on experience
• Creative ownership within a supportive, ambitious and collaborative team
• Opportunities to build a standout property marketing portfolio and develop with the business
• Apple MacBook Pro and Adobe Premiere Pro provided
• Sony FX30 and DJI gimbal provided