Social Media Content Creator - organisations and practitioners

CIPD; Greater London; Hybrid; GBP 38,000 - 40,000; Full time

Benefits offered by this job

28 days annual leave (with option to买?

Personal development allowance

Award-winning pension scheme

Wellbeing cashback scheme

Enhanced parental leave

Fertility and family-forming support

Support for carers

Job summary

The CIPD is seeking a Social Media Content Creator to accelerate audience growth and engagement across LinkedIn, Instagram, and TikTok. You will translate HR expertise into engaging, platform-native content, including short-form video and on-camera formats, while tailoring messaging for diverse audiences and celebrating member milestones.

Collaborating with the Social Media Manager and teams across marketing, membership, and policy, you will test new formats, respond to user content, and

Qualifications

• Experience managing live social channels.
• Proven growth/impact on those channels.
• Experience in content/social media campaign planning.
• Experience creating engaging social media content.
• Strong understanding of short-form video formats.
• Confidence presenting on camera.
• Ability to translate complex topics into clear content.
• Ability to interpret metrics and use insights to iterate quickly.
• Trend spotting and testing new ideas.
• Experience creating content for LinkedIn and TikTok.

Responsibilities

• Create audience-first content by translating CIPD expertise into platform-native formats (short-form video, reels, TikTok-style content).
• Collaborate with subject matter experts to make workforce topics engaging for HR professionals and decision-makers.
• Plan, film, and edit on-camera video content.
• Develop content around development, membership benefits, events, and HR insights.
• Engage with professionals on LinkedIn, celebrating milestones and memberships.
• Spot and amplify member stories across CIPD channels.
• Use data and analytics to sharpen content and test new formats.

Skills

Social media management

Video editing

Content creation

On-camera presenting

Analytics & insights

Job description

Advert Social Media Content Creator £38,000 - £40,000 + benefits Permanent Full-time (35 hours per week) Wimbledon (flexible and hybrid working)

The Role

As a Social Media Content Creator, you'll help to accelerate audience growth, influence and connection with people practitioners, organisations and CIPD members across our social media channels - including LinkedIn (412,000 followers), Instagram and TikTok. Working across a wide range of HR audiences, from generalists and specialists to senior decision-makers, you'll translate the CIPD's expertise and insight into engaging, platform-native content, including short-form video and on-camera formats. You'll adapt messaging and content to make complex workforce topics relevant and compelling for different audiences, while actively building engagement by recognising career milestones and achievements, and fostering connection with practitioners and organisations. You'll also test new, scalable content approaches, respond to user-generated content, and contribute to the CIPD's member and customer satisfaction ambitions - helping raise awareness of our resources, thought leadership and membership benefits.

What You'll Be Doing

• Creating audience-first content by translating the CIPD's expertise and research into accessible, platform-native content such as short-form video, reels and TikTok-style content, carousel explainers and quick-hit insights
• Working closely with internal subject matter experts to make complex workforce topics relevant and compelling for HR practitioners and organisational decision-makers
• Presenting on camera - planning, filming and editing short-form video content.
• Presenting on topics like professional development, membership benefits, event coverage and broader people-profession insights.
• Engaging with people professionals on LinkedIn - celebrating milestones like membership upgrades, event attendance and career progression
• Spotting and amplifying member stories across the CIPD channels
• Using data to sharpen content by tracking social trends and audience behaviour to keep content relevant
• Using analytics to optimise reach and performance, and test new formats and approaches
• Collaborating across teams, partnering with the Social Media Manager and the Social Media Content Creator (who focuses on students and early careers audience) to deliver the wider social strategy
• Working with marketing, content, membership and policy teams on campaigns for practitioner and organisational audiences.

What you'll need to be successful

• Experience of managing live social channels
• Evidence of growth and or impact on those channels
• Experience of content/social media campaign planning
• Experience creating engaging social media content
• Strong understanding of short-form video and platform-native content formats
• Confidence presenting and communicating clearly on camera
• Ability to translate complex or professional topics into clear, engaging content
• Ability to interpret metrics and use insights to iterate quickly, not just to report
• Algorithm awareness
• Trend spotting and trialling/testing new ideas
• Translating brand voice into social-first content
• Experience creating content for career-focused or professional audiences
• In-app video editing skills
• Experience creating content for platforms such as LinkedIn and TikTok
• Interest in workplace trends, HR or professional development

About us

We've been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We're the professional body for HR, L&D, OD and all people professionals - experts in people, work and change. With over 160,000 members globally - and a growing community using our research, insights and learning - we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.

We also offer an inclusive and collaborative working environment, a wide range of development opportunities and a competitive benefits package, including 28 days' annual leave (with the option to buy and sell), a personal development allowance, access to an award-winning pension scheme and a strong focus on wellbeing, including a cashback health scheme.

We also support colleagues at different life stages, with enhanced parental leave, fertility and family-forming support, and support for those who are full-time carers for their loved ones.

We value everyone as an individual and are committed to creating a diverse and inclusive workplace where different perspectives are welcomed, ensuring fair opportunities for all and strengthening how we work and deliver impact together.

• 28 days' annual leave (with the option to buy and sell)
• personal development allowance
• access to an award-winning pension scheme
• strong focus on wellbeing, including a cashback health scheme
• enhanced parental leave, fertility and family-forming support
• support for those who are full-time carers for their loved ones

Please note, the application deadline is on Monday 21 September.