Social Media Content Creator

Budweiser Brewing Group (AB InBev); London; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join an innovative in-house agency that is revolutionizing marketing for iconic beer brands. As a Social Media Content Creator, you'll craft engaging content that resonates with audiences worldwide. Collaborate with a dynamic team, leverage your creativity, and stay ahead of social media trends to elevate brand presence. This role offers a unique opportunity to grow in a supportive environment that values diversity and creativity, making a significant impact on the way we connect with consumers. Embrace the chance to dream big and shape the future of our brands in a vibrant London setting.

Benefits

18-month fixed-term contract

Competitive parental leave

25 days holiday

Beer allowance

Private medical care

Wellness benefits

Volunteer days

Bonus opportunities

Qualifications

• Prior experience in social media content creation, preferably in FMCG or alcohol sectors.
• Strong portfolio showcasing content creation skills is essential.

Responsibilities

• Develop engaging content for global social media platforms.
• Monitor content performance and adjust strategies to enhance engagement.

Skills

Adobe Creative Suite

Social Media Trends

Analytical Skills

Communication Skills

Adaptability

Team Collaboration

Tools

Brandwatch

Emplifi

Job description

Seniority Level: Entry level

#Dreambig

#Draftline

We’re the award-winning in-house agency of AB InBev. Creatives, strategists, producers, and marketers gathered from all over Europe are revolutionizing the way we do marketing in our company. Our mission is to unleash creativity by making more culturally relevant, award-winning, and future-proofed work for the beer brands in our portfolio, such as Stella Artois, Budweiser, Corona, Leffe, Camden, and Goose Island, among others. We have more than 500 different brands across the globe.

Based out of our central London office, with its own production studio and rooftop bar, we collaborate with global and local marketing teams to develop top-notch creative work.

Within draftLine, we embrace individuals from diverse backgrounds and viewpoints. Our team skills include 10 languages, which we actively utilize in our work and team activities.

Our dream at draftLine is to create culture by reflecting it within our workplace and community, prioritizing and celebrating diversity, equity, and belonging.

At Budweiser Brewing Group, dreaming big is our ethos. We brew the world’s most loved beers, build iconic brands like Budweiser and Stella Artois, and craft meaningful moments.

We are a passionate team of owners unafraid to dream big, knowing that together we can achieve anything—building a sustainable, inclusive, and rewarding future by turning challenges into opportunities. Join us in this journey. Cheers to dreaming big!

We are seeking a creative and passionate Social Media Content Creator to join our draftLine social media team. In this role, you will develop and execute engaging content across our global social media platforms, bringing our brands to life for audiences worldwide. You will work closely with our agile team of social specialists to shape our social media presence.

We would love you to:

• Content Creation: Develop high-quality, engaging content—including text, images, and videos—for various social media platforms. Ensure all content aligns with the brand’s voice and appeals to our audience.
• Content Strategy and Planning: Collaborate with brand marketing teams to understand marketing targets and develop content strategies. Maintain a content calendar for consistent content delivery.
• Trend Monitoring and Innovation: Stay updated on social media trends, tools, and best practices. Use social listening tools to identify cultural trends and turn insights into content ideas.
• Community Engagement: Engage actively with our online community by responding to comments and messages, fostering a positive brand presence.
• Collaboration: Work with cross-functional teams including designers, videographers, and marketers to produce cohesive content.
• Performance Analysis: Monitor content performance metrics and adjust strategies to enhance engagement and reach.

Skills:

• Creative Proficiency: Ability to create visually appealing content; proficiency in Adobe Creative Suite is essential.
• Platform Expertise: Deep understanding of social media platforms, especially Reels/TikTok trends.
• Analytical Skills: Experience with social listening and analytics tools like Brandwatch and Emplifi is preferred.
• Communication: Excellent verbal and written skills, with attention to detail.
• Adaptability: Capable of thriving in a fast-paced environment, managing multiple projects and deadlines.
• Team Collaboration: Proactive, positive team player eager to contribute.

Experience:

Prior experience in social media content creation, preferably within FMCG, alcohol sectors, sports, or music, with a proven record of driving engagement and brand loyalty.

Must haves:

• Portfolio (please share in your application). Applications without a portfolio will not be considered.

Benefits & Perks:

• 18-month fixed-term contract with potential extension and permanent opportunities.
• Benefits supporting physical and mental health for you and your family.
• Competitive parental leave, pension contributions, 25 days holiday, and wellness benefits.
• Beer allowance, volunteer days, employee networks, bonus, private medical care, and paid leave for primary caregivers.

What you can expect from us:

Transform your career with our support and mentorship. We value meritocracy, growth, and international collaboration, providing a creative environment to develop your skills and build a global network.

We are committed to a diverse, inclusive, and collaborative team. If you dream big but feel unsure about fitting the exact criteria, we encourage you to apply. You might be the perfect fit to help us create a future with more cheers.