Social Media Content Creator

WALK London; Basingstoke; On-site; GBP 25,000 - 27,000; Full time

Job summary

Walk London, a men''s footwear brand, is seeking a Social Media & Content Creator to own voice and visuals across channels. You''ll shoot, edit and direct campaigns in-studio and on location, shaping the brand''s social narrative and driving engagement.

You''ll plan content calendars, write captions in Walk London''s tone, and collaborate with photographers, stylists and influencers to deliver compelling campaigns. A driver''s license helps for location shoots.

Qualifications

• Portfolio or reel demonstrating social content creation and editing.
• Proficient editing using Lightroom, Photoshop and video tools.
• Comfortable directing shoots and appearing on camera with brand presence.
• Experience planning, writing and scheduling content for multiple platforms.
• Experience coordinating stylists, freelancers or influencers is a plus.

Responsibilities

• Create and edit original photo and video content for product, lifestyle, and campaigns, studio and on location.
• Plan, write and schedule content calendars across Instagram, Facebook, TikTok and others; maintain brand voice.
• Direct shoots, manage styling and production, coordinate props and locations to stay on brand and on budget.
• Identify, approach and manage influencers and creators aligned with Walk London; repurpose user-generated content with permissions.
• Develop brand storytelling content beyond product shots, collaborating with other teams to reflect brand culture.

Skills

Content creation

Video editing

On-camera presence

Social media planning

Influencer liaison

Brand storytelling

Tools

Adobe Lightroom

Photoshop

Premiere Pro

CapCut

Job description

Men's footwear brand — in-house marketing team

Reports to:Brand Director Ecommerce Manager, working closely with Product, Photography and Customer Service

Location:Devonshire House, Aviary Court, Wade Road, Basingstoke, RG24 8PE — studio/office based, with regular travel to shoot locations

Hours:Full-time, Monday–Friday, 9:00am–5:00pm

Salary: £25-27000 depending on experience.

About Walk London

Walk London is a men's footwear brand run by a small, hands-on team where everyone owns a clear piece of the business — from product and operations to ecommerce, photography and customer service. Our social channels are the public face of the brand day to day, and we're looking for someone to take full ownership of that voice: creating it, shooting it, editing it, and getting it in front of the right audience.

The Role

We're replacing and reshaping our social media role into a broader Social Media & Content Creator position. This isn't a purely deskbound scheduling job — you'll be the person behind the camera as well as in front of it: shooting original content, directing shoots and stylists, editing campaign imagery, and turning all of it into a consistent stream of social content across Instagram, Facebook, TikTok and beyond. You'll need genuine creative energy, a sharp eye, and the confidence to go out and get the shot yourself.

Key Responsibilities

Content creation & editing

• Shoot original photo and video content — product, lifestyle, behind-the-scenes and user-generated-style content — both in the studio and on location.
• Bring ideas, energy and styling instinct to every shoot; be comfortable appearing on camera as well as directing it.
• Edit and retouch your own content and existing campaign imagery (supplied by the in-house photographer) for social use.
• Creation of brand graphic design across digital touchpoints and print media.

Planning, scheduling & tone of voice

• Plan, write and schedule content calendars across Instagram, Facebook, TikTok and other relevant channels.
• Write captions and copy consistently in Walk London's tone of voice, adapted to each platform and audience.
• Monitor content performance and adjust the plan based on what's working.
• Own and respond to messaging, comments and requests across all social channels; liaising with brand community, customer service, stylists and influencers.

Shoots, styling & production

• Plan and manage the shoot schedule, working with Product and Photography to align content with seasonal launches.
• Source and manage stylists, models and freelance creatives for lookbooks and campaign shoots.
• Coordinate props, locations and styling to keep shoots on brand and on budget.

Influencers & user-generated content

• Identify, approach and manage relationships with influencers and creators aligned with the Walk London brand.
• Source and (with permission) repurpose user-generated content across owned channels.
• Build and maintain a pipeline of brand advocates and affiliates.

Brand storytelling

• Develop storytelling and ‘value’ content beyond product shots — craftsmanship, styling advice, brand culture — to build a distinctive voice for Walk London.
• Work with Customer Service and Ecommerce to spot trends, questions or moments worth turning into content.

About You

• Proven experience creating and editing content for social media — you'll be asked to share a portfolio or reel.
• Confident with editing tools such as Adobe Lightroom, Photoshop and Premiere Pro/CapCut (or equivalents).
• Comfortable directing shoots and appearing on camera, with the charisma to represent the brand in person.
• Experience planning, writing and scheduling content, with a genuine feel for adapting to a brand's tone of voice.
• Experience coordinating stylists, freelancers or influencers is a strong advantage.
• Highly organised and self-sufficient — comfortable owning a channel end-to-end within a small team.
• A genuine interest in menswear, footwear or lifestyle content.
• Full UK driving licence useful, given regular on-location shoots.

What We Offer

• Salary depending on experience.
• Full-time role, Monday–Friday, 9:00am–5:00pm, based at our Basingstoke studio/office with regular time on location.
• Genuine ownership of the visual and social voice of a growing footwear brand.
• A small, close-knit team where your work is seen, used and valued every day.