Social Media and Digital Lead

Novo Nordisk; Crawley; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading global healthcare company in Crawley is seeking a Digital & Social Media Communications Lead to develop and execute innovative digital campaigns. You will handle social media strategy, create impactful content, and ensure compliance with industry standards. The ideal candidate has a background in communications or marketing and experience in managing digital campaigns, ideally in a regulated industry. Join a dynamic corporate affairs team focused on enhancing brand reputation.

Benefits

Strong learning and development opportunities

Supportive work culture

Benefits for work-life balance

Qualifications

• Passionate about digital storytelling to make an impact.
• Experience managing social media and digital campaigns.
• Ability to thrive under pressure and manage multiple priorities.

Responsibilities

• Lead strategy for social media and digital campaigns.
• Create impactful content that enhances online presence.
• Ensure compliance with the ABPI Code of Practice.

Skills

Digital strategy

Social media management

Content creation

Reputation management

Stakeholder engagement

Compliance awareness

Education

Degree in communications, marketing, or related field

Tools

AEM ExtWeb

Job description

Digital & Social Media Communications Lead

Are you ready to shape how a leading global healthcare company connects with the world? At Novo Nordisk, we’re driving change to defeat diabetes and chronic diseases — and powerful storytelling plays a vital role in that mission. We’re looking for a Digital & Social Media Communications Lead to bring creativity, strategy, and purpose together — managing our non-promotional digital presence and help to enhance Novo Nordisk’s reputation across the UK.

This is an exciting opportunity for an experienced digital strategist who thrives at the intersection of innovation, compliance, and impact.

Your new role

As our Digital & Social Media Communications Lead, you will own the strategy, development, and execution of Novo Nordisk UK’s social media and non-promotional digital campaigns. You’ll work closely with cross-functional teams to drive awareness of our disease areas, strengthen our reputation, and ensure all activity aligns with the ABPI Code of Practice.

• Lead strategy: Develop and implement a forward-looking, innovative social media strategy and digital plan for UK non-promotional initiatives in line with industry best practice.
• Drive engagement: Create impactful, compliant content and campaigns that enhance our online presence and reinforce our purpose of improving lives.
• Champion innovation: Identify and integrate emerging digital trends to ensure relevance, creativity, and compliance.
• Ensure compliance and ethical standards: Create and execute comprehensive digital plans that adhere to the ABPI Code of Practice, setting clear expectations for compliance and ethical conduct across all activities.
• Manage platforms: Oversee Novo Nordisk UK’s digital channels and corporate web-sites, ensuring accuracy, engagement, and alignment with brand and global messaging.
• Enhance reputation: Monitor sentiment, manage our online presence, and foster meaningful stakeholder engagement across all digital touchpoints.
• Collaborate & optimise: Work closely with marketing, customer engagement, and corporate affairs teams to ensure unified messaging and continuous performance improvement.

Your new department

You will be part of the Corporate Affairs department, where we focus on maintaining and enhancing Novo Nordisk’s reputation and relationships with external audiences. Located at our headquarters, the department is dynamic, fast-paced, and collaborative. Our team is dedicated to addressing social, economic, and environmental challenges while promoting the organisation’s image in a positive way. Join us and make a meaningful impact on our mission to improve lives.

Your skills & qualifications

You are a confident digital communicator with a strong understanding of compliance and reputation management — passionate about using digital storytelling to make an impact.

You bring

• A degree in communications, marketing, or a related field.
• Proven experience managing social media and digital campaigns, ideally within healthcare — however, we also welcome applications from professionals in FMCG, cosmetics, or other highly regulated sectors who bring strong consumer engagement experience.
• Expertise in digital strategy, content creation, and platform management (experience with AEM ExtWeb preferred).
• Strong understanding of reputation management and stakeholder engagement.
• Excellent communication skills, with the ability to translate complex topics into engaging digital narratives.
• The ability to thrive under pressure, manage multiple priorities, and deliver with precision and quality.
• A strong commitment to transparency, compliance, and ethical communications.

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.

What we offer

In addition to a unique and supportive culture, Novo Nordisk offers strong learning and development opportunities tailored to your career and life stage. Our benefits reflect our commitment to empowering employees to reach their full potential while achieving work-life balance.

More information

To submit your application, please upload your CV in English (click on Apply and follow the instructions).

Deadline

Apply by 26th of November 2025.

Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.