Social Media and Content Manager

Lucky Saint | B Corp™; Greater London; On-site; GBP 36,000 - 42,000; Full time

Job summary

A growing alcohol-free beer brand is seeking a Senior Brand Manager to drive social media and content initiatives. The ideal candidate will have 3-5 years in social media, with strong skills in content creation and community engagement. This role offers a salary of £36-42K and various employee perks including health insurance and flexible working hours.

Benefits

Annual bonus based on performance

25 days holiday + 8 bank holidays

Vitality Health Insurance

Flexible working patterns

Qualifications

• 3-5 years’ experience in social media and content creation.
• Expert at adapting social strategies using data and trends.
• Skilled in shooting and editing with iPhone and DSLR.

Responsibilities

• Set and track performance indicators for social media.
• Create engaging content for Instagram, TikTok, and LinkedIn.
• Manage influencer partnerships and community management.

Skills

Social media expertise

Content creation

Copywriting

Photo and video editing

Community engagement

Tools

Adobe Creative Cloud

Canva

Job description

Direct message the job poster from Lucky Saint | B Corp™

Senior Brand Manager at Lucky Saint - Marketing Society’s Brand of the Year 2023 - Marketing Weeks Best Multichannel Campaign January 2025

The Opportunity:

We are looking for a Social Media and Content Manager to join the team at Lucky Saint as we continue on our mission to become the world's defining alcohol-free beer brand. In this role you will build exceptional relationships with our online community of influencers and Super Saints, drive and foster new relationships grow our community base, support with influencer and brand awareness campaigns, and help us on our mission to remain the most loved alcohol-free beer brand.

We are a team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business. We’re interested in people who want to spearhead a revolution in the industry with us, who are curious, entrepreneurial, commercial and restless to make magic happen.

Our founder, Luke Boase, launched Lucky Saint in late 2018 with an ambition to change the perception of alcohol‑free beer and the drinking experience, worldwide. Since the launch of our 0.5% Superior Unfiltered Lager, Lucky Saint has received widespread attention from top industry professionals, the UK’s best operators, and the media.

A Day in the Life: You could start your day looking through the performance of the content you had posted on socials over the last few weeks, pulling a report together with key learnings and insights to present to your manager. You then may attend a full team marketing meeting where you would lead a brainstorm on the organic social media launch plan for our Dry January Campaign. There then might be a power hour where you focus on copy writing the captions for some key social posts that are in the social media calendar and share an asana task with the Senior Brand Manager to approve them. You then may head out to some of our most premium pub customers, including The Pelican and The Hero, and shoot their pub and our beer on draught for an Instagram reel and TikTok content. You might then attend one of our run clubs hosted at our own pub, The Lucky Saint, and shoot some content for our stories and of our key influencer attendees to post a wrap up carousel and stories of the event.

Key Responsibilities:

Strategy, Planning and Reporting

• Set and track key performance indicators for all our social media channels, aligning with our Marketing Strategy
• Build and adapt our social media and content strategy using insights, reporting and social trends.
• Manage the social calendar, ensuring our plans support our brand campaigns and key calendar moments.
• Lead LinkedIn strategy for the brand, Founder and MD, creating engaging, timely posts.
• Work with the Head of Creative to brief and plan larger shoots for paid and organic content.
• Collaborate with the wider marketing and on‑trade teams to create content that supports all channels.
• Upskill the team to capture great content and represent the brand in daily moments.
• Regularly review social and content performance, providing actionable insights to improve results.

Content Creation

• Create a distinct and recognisable Lucky Saint social style across all channels.
• Shoot and edit high‑quality content using DSLR and iPhone.
• Produce engaging video, photo and design content for Instagram, TikTok and LinkedIn.
• Use Canva and editing tools such as Adobe CC to design and refine visuals.
• Direct shoots and work with creative and paid teams to ensure high‑quality output.

Influencer, Community and Events

• Support influencer partnerships and integrate creators and ambassadors into the social calendar.
• Report on collaborations and performance metrics.
• Stay close to our online community, using feedback and engagement to inform content.
• Capture live and long‑form content at key brand, customer and influencer events.
• Plan and coordinate content opportunities with the events team to maximise visibility.
• Step in on community management when needed to maintain fast, authentic engagement.

Who You Are:

• 3-5 years’ experience —either in‑house or agency‑side—within social media and content creation.
• A social media expert – you know how to turn a marketing strategy into a channel specific social plan, in the know and able to adapt fast with new data and trends and create content that connects and performs.
• A creative, confident and skilled content creator – skilled at shooting stills and video content using both iPhone and DSLR and editing content using editing platforms. A passion for ai and upcoming content creation trends is also a benefit.
• A proven copywriter – able to adopt a brand’s tone of voice and use it to build engaging captions and content for our social media channels.
• Adaptable and enthusiastic, with a proactive mindset and excitement about joining a fast‑growing brand.
• A Growth Mindset – eager to take initiative and seek out learning and growth opportunities independently.
• Passionate about brand‑building and understands the long‑term value of shaping perception through every interaction online.

What’s in it for you:

• £36‑42K range depending on level and depth of experience
• Annual bonus based on company and individual performance
• Vitality Health Insurance
• 25 days holiday + 8 bank holidays
• Enhanced holiday policy (paid additional leave)
• 3% employer pension contribution, 5% optional employee contribution
• Life insurance
• Employee Assistance Program
• Share options (delete for interim/temporary)
• 20 x Lucky Saint allowance per month!
• Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint
• Flexible working – we are open to flexible working patterns and hours for the right candidate

At Lucky Saint we believe that a diverse team of enthusiastic, hard‑working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. To help on this journey, we’d like to invite you to fill out this voluntary survey so we can measure and continue to improve our DEI work. It’s completely optional and cannot and will not affect your job application in any way. It’s also 100% anonymous, and is not linked to your name, identity, or application. If you’re happy to help, please click here.

Seniority level

• Mid‑Senior level

Employment type

• Contract

Job function

• Marketing and Sales

Industries

• Food and Beverage Services

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