Social Media and Content Manager

Edinburgh Festival City; City of Edinburgh; On-site; GBP 36,000 - 56,000; Full time

Job summary

Edinburgh International Festival is seeking a skilled social media leader to grow the Festival’s presence across all channels and tell compelling stories behind our programme and community initiatives.

You will guide a small team of freelance content creators, coordinate with the Website & Email Manager, Head of Communications and Digital, and ensure a consistent brand voice across all audience touchpoints during the season.

Qualifications

• Experience leading social media channels across multiple platforms.
• Ability to translate programme narratives into engaging content.
• Experience managing freelance creators and coordinating with cross‑functional teams.

Responsibilities

• Oversee the Festival’s social media presence across all channels.
• Build brand awareness and drive audience engagement through storytelling.
• Lead a small team of freelance content creators and coordinate with Website & Email Manager and Head of Communications.

Skills

Social media management

Team leadership

Content strategy

Brand storytelling

Job description

Since 1947, the Edinburgh International Festival has existed to promote the exchange of ideas and deepen understanding between cultures through an unparalleled global celebration of exceptional performing arts. We are the original festival and bring some of the most exciting and creative artists working today to audiences from around the world.

Each August, we present the finest and most original performers and ensembles from the worlds of opera, music, dance and theatre over three weeks in venues across the city of Edinburgh. Throughout the rest of the year, we devise bespoke experiences to inspire our audiences and communities, to unlock their creativity and cultural curiosity. Our vision is simple: to provide the deepest experience of the highest quality art for the broadest possible audience.

About the Role

You’ll lead the Festival’s presence across all of our social media channels, building brand awareness and moving audiences down the funnel towards deeper engagement. You’ll tell the stories behind our programme, our community engagement, and our access initiatives. You’ll also lead a small team of freelance content creators, scaling up in the lead-up to and during the Festival, and work closely with the Website & Email Manager, Head of Communications and Digital, and the wider Communications and Digital team to keep our brand voice consistent everywhere our audiences find us.

EIF is an equal opportunity employer, we value diversity and applications from candidates of all communities and backgrounds. Inclusive culture is the foundation for a successful workplace, this is a key focus for us across our staff, our artists, and our audiences. To increase the diversity of our staff, our recruitment includes the Rooney Rule - regarding ethnicity – and Disability Confident Scheme for interviews. For more information go to our website.

Funded by The City of Edinburgh Council and Creative Scotland.
Registered charity number SC004694.