Social Media Analyst

Turner Townsend; Bristol; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading consulting firm in the UK seeks a Senior Social Media Analyst to measure, analyze, and optimize performance across channels. The ideal candidate will have 5-8 years of experience in social media and digital marketing, with a strong background in measurement. Proficiency in industry tools like Brandwatch and Sprinklr is essential. The role requires exceptional analytical skills and the ability to effectively communicate insights to both technical and non-technical audiences. UK National security clearance is mandatory.

Qualifications

• 5 - 8 years of experience in social media, digital marketing, or marketing analytics.
• Deep experience in measurement for social media and influencer marketing.
• Previous experience in a fast-paced B2C environment.
• Exceptional analytical abilities with large datasets.
• Ability to translate complex information for diverse audiences.

Responsibilities

• Define, track, and report on KPIs for all social media campaigns.
• Deliver insightful reports and dashboards articulating performance and trends.
• Identify performance gaps and recommend actionable strategies.
• Act as a subject matter expert for relevant measurement tools.
• Elevate team capabilities through analytical mentorship.

Skills

Social media expertise

Digital marketing

Measurement and performance analysis

Analytical skills

Tools

Brandwatch

Sprinklr

Creator IQ

Tubular

Job description

Measurement & Reporting

• Performance Monitoring: Define, track, and report on key performance indicators (KPIs) for all social media and influencer marketing campaigns across multiple platforms.
• Data Translation: Deliver insightful, comprehensive reports and dashboards that clearly articulate performance, trends, and opportunities to the brand team, regional leadership, and global counterparts.
• Actionable Strategy: Proactively identify performance gaps and successes, translating data insights into concrete, actionable recommendations to improve campaign efficiency and ROI.

Infrastructure & Tools

• Platform Expertise: Act as the subject matter expert for social media listening, monitoring, and measurement tools, including but not limited to Brandwatch, Sprinklr, Creator IQ, and Tubular.
• Tool Management: Ensure the optimal configuration and usage of all measurement and reporting platforms to maintain data integrity and accuracy.

Collaboration & Leadership

• Global & Regional Alignment: Work closely with the regional team in London while collaborating extensively with global teams.
• Team Support: Provide analytical support and mentorship to current team members, elevating the overall data literacy and measurement capabilities of the brand team.

We are looking for a highly skilled and experienced Senior Social Media Analyst to provide the essential infrastructure and expertise to measure, analyze, and optimize our performance across all channels.

Qualifications

• Senior Experience: 5 - 8 years of progressive experience in social media, digital marketing, or marketing analytics, with a focus on measurement and performance analysis – this is a definite senior-level role.
• Measurement Focus: Recent and deep experience specifically in the measurement space for social media and/or influencer marketing.
• B2C Context: Ideally, previous experience working within a fast-paced B2C (Business-to-Consumer) business environment.
• Tool Proficiency: Proven, hands‑on experience utilizing key industry measurement and listening tools such as Brandwatch, Sprinklr, Creator IQ, and Tubular.
• Analytical Skills: Exceptional ability to work with large datasets, distill complex information, and communicate findings clearly to both technical and non-technical audiences.

Company Requirements

• Before applying, due to the sensitive nature of these projects, you must be a SOLE UK National who is able to achieve and maintain UK MoD Security Clearance (SC). See Security Clearance Section. Already holding SC Clearance is desirable.