Social Media Account Director - Public Relations & Engagement

Langland; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

Join a dynamic and forward-thinking health communications agency as a Social Media Account Director. In this pivotal role, you will lead innovative social media strategies for healthcare and pharmaceutical clients, ensuring that campaigns resonate and deliver impactful results. Collaborating with talented teams, you will oversee projects from conception to execution, utilizing your expertise to drive engagement and foster client relationships. This is an exciting opportunity to make a significant impact in the health sector while working in a supportive and inclusive environment that values diversity and promotes well-being. If you are passionate about social media and its potential to transform healthcare communications, this role is for you.

Benefits

Pension

Life Assurance

Private Medical

Income Protection Plans

Work Your World opportunity

YOU Days for well-being

HELP@HAND Benefits

Family Friendly Policies

Flexible Working

Great Local Discounts

Qualifications

• 5+ years in a social media agency, preferably in healthcare or regulated industries.
• Expertise in social media campaigns and analytics tools.

Responsibilities

• Lead social media campaigns and content development for healthcare clients.
• Guide clients on social media best practices and strategies.

Skills

Social Media Strategy

Content Development

Social Listening

Analytics Tools

Communication Skills

Organizational Skills

Education

Bachelor's degree in Marketing or related field

Tools

Quid

Brandwatch

Sprout Social

Falcon

Job description

Company description

Who we are

Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.

What we believe

Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.

A passion for craft

Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity.

OUR DIVERSITY, EQUITY & INCLUSION STATEMENT

At Publicis Groupe UK, we’re committed to creating a safe, diverse, and inclusive working environment where everyone can thrive. This begins with striving to ensure our recruitment process is welcoming and allows equal access to opportunity for people regardless of age, disability, gender identity, neurodiversity, sexual orientation, or religion.

An inclusive workplace (PUBLICIS HEALTH)

The more diverse our team, the more imaginative, intelligent and inspirational our culture and our work will become. Here are some of the ways we help promote diversity at Publicis Health.

Recruitment

• Diversity & Inclusion management
• Mandatory unconscious bias training
• Career and school programmes to build industry access for people from mixed socio-economic backgrounds

Culture

• Support communities for women, LGBTQ+, BAME, Disabled employees and their allies
• A wellbeing programme which includes free HeadSpace membership.

Future

• CSR is central to our ethos and work moving forwards

Overview

As a Social Media Account Director, you will be the strategic lead and client champion for a portfolio of healthcare and pharmaceutical accounts. You will be responsible for developing and executing innovative social media strategies that align with client objectives and deliver measurable business results.

This includes overseeing all aspects of social media projects, from strategic planning and content development to performance reporting. You will work closely with internal teams and external partners to ensure seamless campaign execution and exceptional client service.

Reporting to the Associate Planning Director, Social Media, this role requires an understanding of the healthcare and pharmaceutical industries, as well as a passion for leveraging social media to drive meaningful engagement and impact.

Responsibilities

As a Social Media Account Director, you will work in collaboration with account and social media colleagues to:

• Build social media campaigns and calendars with consideration for both organic and paid content
• Develop and execute paid social media plans primarily on LinkedIn, Twitter and Facebook
• Support the upskilling of the Public Relations & Policy team’s social media knowledge
• Conduct social media listening setup based on the client brief
• Help support the growth of the social media team by working with more junior team members to upskill them on social media writing and research
• Provide guidance and recommendations to clients based on social media best practice

Qualifications

Essential Skills and Experience

• 5+ years of experience in a social media agency role, ideally with a proven track record of success in the healthcare or pharmaceutical industry or other regulated industries.
• Expertise in developing and executing social media campaigns across various platforms.
• Proficiency in social listening and analytics tools such as Quid, Brandwatch, Sprout Social, or Falcon.
• Strong understanding of LinkedIn campaign and content development, with a preference for thought leadership profile management.
• Excellent written and verbal communication skills, with the ability to present information clearly and persuasively.
• Strong organisational and time management skills, with the ability to manage multiple projects simultaneously.

Additional information

Langland has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• “YOU” DAYS – flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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