Social Listening Analyst

Bauer Media Group Heinrich Bauer Verlag KG; City Of London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading European media company is seeking a Social Listening Analyst to analyze audience conversations and cultural trends that inform strategic decisions. The ideal candidate has proven experience with social listening tools like Brandwatch, excels in digital media analysis, and can collaborate effectively across teams. Flexible working and a range of benefits are offered in a dynamic environment.

Benefits

25 days holiday

Access to training through Bauer Academy

Enhanced Parental Leave Pay

Flexible working opportunities

Qualifications

• Hands-on experience with social listening tools.
• Strong background in media analysis.
• Ability to deliver insights to various stakeholders.

Responsibilities

• Set up and manage social listening queries.
• Deliver trend and sentiment reports.
• Lead analysis projects for content development.
• Monitor cultural trends and report findings.
• Collaborate with content and marketing teams.

Skills

Proven hands-on experience with Brandwatch

Digital research background

Experience delivering reports

Excellent command of Boolean logic

Deep interest in media and digital culture

Experience across multiple markets

Familiarity with analytics tools

Tools

Brandwatch

Tableau

Looker Studio

Job description

Bauer Media Audio is Europe’s leading digital commercial radio and audio broadcaster, reaching over 61 million listeners across nine countries each week. Home to iconic brands, we create high-quality, engaging content across radio, podcasts, and digital platforms.

This role sits within our Consumer Insights (Digital) team, which operates across all nine markets to help shape the future of our digital audio products and offerings. We deliver meaningful, user‑centred experiences and ensure audience insights drive strategic decisions.

About the Role

As a Social Listening Analyst, you’ll bring audience conversations and cultural trends into the heart of Bauer’s strategic decision‑making. You’ll set up and manage social listening queries, analyse online behaviours, and deliver actionable insights that inform content, marketing, and product strategies.

This is a fantastic opportunity for someone who lives and breathes social media, loves finding stories in data, and is passionate about audio and digital culture.

Key Responsibilities

• Set up and manage continuous and ad‑hoc social listening queries using Brandwatch or equivalent platforms.
• Deliver high‑quality insight reports, dashboards, and visual storytelling focused on trends, audience sentiment, and online behaviours.
• Lead deep‑deep analysis projects into specific shows, genres, or audience groups to support the development of new content or marketing strategies.
• Monitor and report on social and cultural trends across our key European markets, identifying opportunities or risks for our brands and clients.
• Collaborate with internal content teams, strategists, and marketers to turn insights into action.
• Build and maintain structured Boolean queries, taxonomies, and project templates for consistency and reusability.
• Work cross‑functionally across local and international teams, adapting insights for different markets and audiences.

What We’re Looking For

• Proven hands‑on experience with Brandwatch (Consumer Research, Social Panels, etc.) or similar enterprise‑grade social listening tools.
• Strong background in digital research, media analysis, or social data insights.
• Experience delivering insight‑driven reports to both technical and non‑technical stakeholders.
• Excellent command of Boolean logic, filtering, and segmentation techniques.
• Deep interest in media, audio, podcasts, music, and digital culture.
• Experience working across multiple markets or cultural contexts.
• Familiarity with additional analytics or visualisation tools (e.g., Tableau, Looker Studio).
• Proficiency in any of our other market languages desirable.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family‑owned in the 5th generation, Bauer Media focuses on the long‑term, with a consumer‑first mindset that guides us across our diverse portfolio. Our workforce of 12 000 shares a common purpose: to deliver content and services that enrich people’s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

If you have any feedback regarding our UK recruitment process, please email [e-mail] we would love to hear from you.