Social Creative Lead

Michael Page (UK); City Of London; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

A growing agency in London is seeking a Social Creative Lead to take ownership of their social content. This role involves driving engagement through innovative campaigns and storytelling. The ideal candidate will have proven experience in social creative work, a strong portfolio, and a passion for wellbeing. The position offers a salary between £65,000 and £75,000 along with comprehensive benefits and hybrid working options.

Benefits

Comprehensive pension and healthcare benefits

Opportunities for professional growth

Qualifications

• Proven experience with innovative brands in social media.
• Portfolio showcasing storytelling films in various formats.
• Experience with creators and a passion for wellbeing.

Responsibilities

• Drive engagement through community and content.
• Create captivating content for global audiences.
• Lead projects and mentor junior team members.

Skills

Social Creative experience

Content Creation

Storytelling

Collaboration with creators

Understanding of AI in film

Job description

• Opportunity to take ownership of the social output of an ambitious brand.
• Huge scope for progression and input into the agency's culture and success.

About Our Client

This is an opportunity to join a small, growing agency with storytelling at its heart. They have strong values, retained clients, hybrid working, and a track record for making disruptive, effective creative work across campaigns, content and comms. There is huge growth potential, and they are looking for people who want to contribute to agency success and a fun, collaborative working culture.

Job Description

The Social Creative Lead will work across both always-on and campaigns.

• Always-on: Driving engagement and brand favourability through regular franchises, reactive content and community engagement (organic/boosted)
• Campaigns: Shaping and executing social-first ideas for global campaigns and programmes (paid and earned)

Your role will include:

• Creating market-leading, attention-grabbing content - from film and copy to motion and design - for global social feeds.
• Overseeing and crafting work from start to finish: capturing/directing shoots, writing and editing copy, and, ideally, getting hands-on with light design.
• Building and evolving a successful channel strategy: content calendars, franchise development, all tackled with a constant test-and-learn mindset.
• Driving creative excellence: deep engagement, measurable growth, and work that earns attention and touches culture across markets.
• Developing responses-to-briefs and go-to-market plans for key moments and events throughout the year.
• Starting and shaping conversations - creating dialogue around ideas that matter.
• Leading multi-format storytelling: copy, imagery, GIFs, video, interactive content - and knowing when to use which.
• Owning tone of voice and visual identity for all social channels (supported by design).
• Partnering with a network of creators to bring diverse voices and highly engaging content to channels.
• Collaborating with strategy, analytics and creative teams to learn from performance data and evolve content.
• Helping to define our growing social capability, and helping to hire and mentor junior team members.

The Successful Applicant

A successful Social Creative Lead should have:

• Proven experience as a Social Creative and Content Creator working on innovative brands which have been disruptive in social media.
• A portfolio showcasing beautiful, storytelling films - both high production and scrappy social.
• Personal passion for or professional experience in the wellbeing space.
• Experience working with creators.
• Keen interest in AI and its uses in making film for social.
• A willingness to contribute to a positive, inclusive working culture.

What's on Offer

• Salary ranging from £65,000 to £75,000 GBP.
• Comprehensive pension and healthcare benefits.
• Hybrid working - 3 days/week in the office in London.
• Opportunities for professional growth.