Social Creative

ZN003 Zeno UK; Greater London; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

Zeno Group in London is seeking a hungry, ambitious Social Creative to craft social-first concepts across campaigns, activations and always-on work. You’ll translate platform behaviours into ideas people want to share, collaborating with strategists, designers and content teams to solve business challenges with creativity.

With 5+ years in social, creative or integrated agencies, you’ll stay ahead of trends, lead creative reviews and shape narratives for national and global brands, reporting to

Qualifications

• 5+ years in social, creative, advertising, content, PR or integrated agency environments.
• Strong grasp of social platforms and creator culture.
• Understanding social content production workflows and varied production levels.
• Experience developing social-first concepts and campaigns.
• Curious mindset with interest in culture, media and human behavior.

Responsibilities

• Develop social-first creative ideas for campaigns, activations and always-on content.
• Stay ahead of platform trends across TikTok, Instagram, YouTube, LinkedIn and more.
• Identify cultural trends and opportunities to inspire creative thinking.
• Develop ideas across the full spectrum of social content and formats.
• Collaborate with strategists and account teams to align with client objectives.
• Shape campaign narratives, social mechanics and participation-led ideas.
• Work with designers, creators and producers to bring ideas to life.
• Prepare creative presentations and client-facing recommendations.
• Support new business opportunities with fresh, relevant ideas.
• Evaluate performance and iterate on creative approaches.

Job description

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our \"Fearless Pursuit of the Unexpected,\" we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Unexpected, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

What's the role?

Social Creative

What's the hours?

Full-time role, permanent

What's the salary?

£45,000 – Competitive salary, commensurate with experience. As this is a new role for Zeno London, we're open to shaping the opportunity around the right person and will make a competitive offer based on the experience, creativity and value they bring.

Who does this role report to?

Associate Creative Director

Where will I be working?

Hybrid - A minimum of two days per week in our central London office in Old Street, EC1V 9BW

About the Role

Great creative work happens when people are curious enough to challenge convention, ambitious enough to think bigger, and determined enough to solve problems differently. We're looking for a hungry, ambitious Social Creative who wants to make work that travels through platforms, communities and conversations. Someone who actively consumes and understands social culture across platforms including TikTok, Instagram, YouTube, LinkedIn, Reddit and emerging channels, and can translate platform behaviours into work that people want to share. You'll join a growing creative team working across brilliant brands across consumer, technology, healthcare and corporate, developing social-first and earned-first ideas that earn attention, spark participation and build reputation. You'll work alongside strategists, creatives, designers, creators and account teams to solve business challenges through creativity. From reactive cultural moments and creator partnerships to campaign platforms and social activations, you'll help create work that people don't just scroll past, but actively engage with. We want curious people who are plugged into culture, obsessed with ideas, and always asking, \"How could this be better?\" Someone who understands people, platforms and the kind of ideas that earn attention because they feel timely, useful or genuinely interesting. Someone who see opportunities where others see obstacles. Someone who wants to make work that truly matters to the real world. Ambitious ideas don't happen by accident. They happen when people care enough to make them real.

What You'll Do

• Develop social-first creative ideas for campaigns, activations, creator partnerships and always-on content programmes.
• Stay ahead of platform trends, creator formats, audience behaviours and emerging features across TikTok, Instagram, YouTube, LinkedIn and other relevant platforms, bringing fresh inspiration and opportunities into the team.
• Identify cultural trends, audience behaviours, emerging platforms and conversation opportunities that can inspire creative thinking.
• Develop ideas across the full spectrum of social content, from reactive mobile-shot content and creator collaborations through to premium campaign assets, productions and integrated activations.
• Contribute original ideas in brainstorms, creative reviews and workshops.
• Collaborate with strategists and account teams to ensure ideas are rooted in insight and aligned to client objectives.
• Help shape campaign narratives, social mechanics and participation-led ideas.
• Work closely with designers, creators, content teams and producers to bring ideas to life.
• Develop creative presentations, pitch materials and client-facing recommendations.
• Support new business opportunities with fresh thinking and culturally relevant ideas.
• Evaluate campaign performance and identify opportunities to optimise and evolve creative approaches.

What We're Looking For

• 5 years' minimum experience in social, creative, advertising, content, PR or integrated agency environments.
• A strong understanding of social platforms, creator culture and how ideas spread online.
• Understanding of social content production workflows and what makes content successful at different levels of production, from creator-led and mobile-first content to larger-scale shoots and campaign executions.
• Experience developing social-first creative concepts and campaigns.
• A naturally curious mindset and genuine interest in culture, media, brands and human behaviour.
• Confidence contributing ideas and presenting creative thinking in collaborative environments.
• Strong written and verbal communication skills.
• Excellent organisational skills and attention to detail.
• Ability to work across multiple projects and deadlines.
• A proactive attitude and desire to continually improve your craft.
• Bonus Points For Experience developing creator-led or community-driven campaigns.
• Strong copywriting, content creation or concept development skills.
• Knowledge of consumer technology, gaming, lifestyle, healthcare or corporate communications.
• Experience using social listening, trend analysis or audience insight tools.
• Experience contributing to award-winning or highly earned creative work.
• Content production experience, including video, editing or design.

What Success Looks Like

• Bringing fresh cultural insights and platform expertise into the creative process
• Developing ideas that earn attention, spark conversation and drive engagement
• Contributing to work that strengthens reputation and delivers measurable business impact
• Building strong relationships across teams and disciplines
• Helping raise the creative ambition of social work across the agency
• Creating work that people talk about, share and remember

Why Join Us?

You’ll work alongside some of the industry's most talented creatives, strategists and communications specialists, helping shape ideas for some of the world's most recognised brands. You’ll have the opportunity to create work that participates in culture, earns attention and delivers real business impact, while continuing to develop your creative craft in a collaborative, ambitious and supportive environment. Level 05 We are a rapidly-growing agency that provides opportunities to learn, develop skills and collaborate with colleagues at all levels across our global network. Ask us about Zeno’s Day of Play, Zeno Gives Back (our global day of service), Fearless University, office happy hours and more. We are always looking for diverse talent who can bring great energy to our teams and our business. Zeno is the place where careers are built and lives are lived. A Fiercely Independent Agency Zeno is an award‑winning, global integrated communications agency, born from PR, operating across North America, Europe and Asia. Zeno is – and always will be – for everyone. We are committed to fostering a global, diverse workforce where all employees feel valued, included and empowered. What sets Zeno apart is the people who comprise the agency – the unique perspectives, the varied worldviews and the impactful empathy – who are dedicated to driving positive change. To support our diverse workforce, we created safe‑space communities to connect with others who share similar backgrounds, experiences, identities, etc. These resources include: Black Voices, Zin Miedo (Latinx), PRide at Zeno (LGBTQ+), Asian-cy (Asian and Pacific Islander), Zeno Village (working parents), Freshmen Homeroom (Intern, AAE, AE) and Healthy Minds (mental wellbeing). To reinforce our commitments to DE&I and take action against systemic racism, Zeno launched ‘Act Together’ in 2020. The initiative is reflective of our shared responsibility to undertake the hard work that brings about real, positive outcomes within Zeno and the broader communications industry. The strengthened infrastructure and resources we put in place ensures that DE&I effectively informs everything we do. Act Together remains central to who we are and how we show up with the goal of lasting change. We will not waver in prioritizing this important work.