Social & Content Specialist - Employer Brand

Next; Leicester; On-site; GBP 29,000 - 35,000; Full time

Job summary

A leading UK retail company in Leicester is seeking a Social & Content Specialist to join their Employer Brand team. You will craft engaging content for various social media platforms, harnessing your creativity and data-driven insights to build vibrant online communities. Ideal candidates have proven experience in multimedia content creation and a passion for storytelling. This is a full-time, permanent role that offers a salary of up to £34,663.

Benefits

25% off most NEXT products

Company performance based bonus

On-site nursery

10% off partner brands

Access to discounts at Staff Shops

Digital GP and free health services

Financial wellbeing support

Discounted gym memberships

Qualifications

• Proven experience in crafting engaging, platform-native content.
• In-depth understanding of platforms like TikTok, Instagram, Facebook, and YouTube.
• Exceptional ability to write captivating social copy and video scripts.

Responsibilities

• Produce, shoot, and edit engaging content primarily for social media.
• Own the entire creative process from concept to execution.
• Use performance metrics to refine content strategy.

Skills

Content creation

Social media insights

Video editing

Creative writing

Community building

Tools

Sprout Social

Later.com

Job description

Job Description

Are you a natural storyteller with a passion for creating authentic content? Join our Employer Brand team to capture the energy of NEXT's culture and translate it into compelling social media stories. Based at Head Office in Enderby, Leicestershire and offering a salary upto £34,663.

About the Role:

This is a full‑time, permanent and hands‑on content creation role where you will be the creative force behind the "Life at NEXT" and "Early Careers at NEXT" channels. Your core responsibility will be to bring these narratives to life by producing, shooting, and editing engaging content primarily for TikTok, Facebook, YouTube, and X (experience with Instagram, LinkedIn, and Snapchat is also a definite plus). You will own the entire creative process, from concept to execution, crafting platform‑native video, photography, and inspiring copy to showcase what it truly means to build a career here.

You’ll act as a strategic storyteller, identifying the best content and formats to translate our employer brand goals into fresh, engaging content series across our key channels. A key focus is on community building; you will create interactive posts and spark meaningful conversations to make our audience feel connected to the NEXT brand. Your work will embody our ‘Let’s take it on’ ethos in every post, engaging our audience in exciting ways.

Crucially, your creativity will be data‑informed. You will use performance metrics and social listening insights to inspire your next wave of content, continuously refining your creative approach to drive engagement and awareness within our community. You'll use your keen eye for what's trending to craft narratives that resonate and build vibrant online communities, ultimately bringing our employer brand to life.

Now it’s your turn to take it on!

We want you to create a TikTok video that showcases why you would be the perfect fit for our Social & Content Specialist role within the Employer Brand Team. This is your opportunity to show us your unique storytelling style and your flair for creating engaging content. Please include the link to this video as part of your application.

About You:

• Proven experience in crafting engaging, platform‑native content, including filming, editing, and producing video, photography, and compelling copy for diverse social channels.
• An in‑depth understanding of platforms like TikTok, Instagram, Facebook, YouTube, and X, with a keen eye for trending formats, algorithms, and best practices that drive engagement.
• Exceptional ability to write captivating social copy, video scripts, and headlines that resonate with our audience and bring the NEXT story to life.
• A natural flair for generating fresh ideas, exploring innovative content formats, and pushing creative boundaries to keep channels dynamic and inspiring.
• Experience in analysing social media metrics and using these insights to inform content strategy and optimise creative output.
• Familiarity with content management and scheduling platforms like Sprout Social, Later.com, or similar, to efficiently plan and publish content.
• Strong communication skills to articulate creative concepts and collaborate effectively across teams.

About Us

You know Next, but did you know we’re a FTSE‑100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on‑line from over 70 countries around the world! So we’ve gone global!

About The Team

• 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
• Company performance based bonus
• Sharesave scheme
• On‑site Nursery available; OFSTED outstanding in all areas
• 10% off most partner brands & up to 15% off Branded Beauty
• Early VIP access to sale stock
• Access to fantastic discounts at our Staff Shops
• Restaurants with great food at amazing prices
• Access a digital GP and other free health and wellbeing services
• Free on‑site parking
• Financial Wellbeing – Save, track and enhance your financial wellbeing
• Apprenticeship – Grow and develop on the job whilst gaining a qualification
• Direct to Work – Discount online and instore, collect your items the next day for free from your place of work or local store
• Support Networks – Access to Network Groups to empower and celebrate each other
• Wellhub – Discounted flexible monthly gym memberships, with apps, PT sessions and more

Conditions apply to all benefits. These benefits are discretionary and subject to change.

We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long‑term condition, feel free to get in touch with us by email [e-mail] (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.