Social Content Lead: Perimenopause, TTC & Pregnancy

Flo Health; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Performance incentive scheme

Paid holidays

Sick leave & female health leave

Enhanced parental leave

Learning & development support

Job summary

Flo Health seeks a Social Content Manager to lead Flo’s organic content across perimenopause, TTC and pregnancy journeys. You’ll own the content engine, collaborate with creators, and strengthen social search and discoverability to make Flo the trusted voice in this space.

You’ll guide thought leadership with authentic, witty storytelling, while aligning with medical and legal teams to maintain credibility and compliance across platforms.

Qualifications

• 3–5+ years of experience shaping organic social strategy with proven growth on TikTok
• Editorial skills: commissioning, curating and editing content from journalists, experts and creators
• Deep understanding of health & lifestyle content performance across platforms
• Hands-on expertise in social search and platform SEO
• Ability to brief and manage creators and contractors with a clear vision
• Strong analytics skills to translate performance data into actionable insights
• Excellent writing and creative direction for short-form content
• Proactive, independent problem-solver in a fast-paced, test-and-learn environment
• Genuine passion for women’s health

Responsibilities

• Build and execute Flo's organic social strategy across perimenopause, TTC and pregnancy.
• Develop a search-optimised, evergreen-first approach to dominate perimenopause, TTC & pregnancy conversations on platform search.
• Curate and commission diverse voices to ensure authenticity, accuracy and empathy.
• Shape conversations with thought leadership, turning cultural moments and medical insights into accessible, witty, and relatable storytelling.
• Handle sensitive subjects with care, including perimenopause symptoms, fertility struggles, pregnancy loss and pregnancy after loss.
• Work with Flo's medical and legal teams to ensure credibility and compliance.
• Analyse performance and apply insights to scale sustainable formats beyond short-term trends.
• Guide contracted contributors with clear creative direction and outputs.
• Stay ahead of cultural conversations in women’s health, ensuring Flo leads with credibility.

Skills

Organic social strategy

Editorial skills

Platform SEO

Creator management

Analytics

Creative direction

Writing

Problem-solving

Women’s health passion

Job description

Flo Health seeks a Social Content Manager to lead Flo’s organic content across perimenopause, TTC and pregnancy journeys. You’ll own the content engine, collaborate with creators, and strengthen social search and discoverability to make Flo the trusted voice in this space.

You’ll guide thought leadership with authentic, witty storytelling, while aligning with medical and legal teams to maintain credibility and compliance across platforms.