Social Content Creator

Bike Club; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading children's bike subscription service in the UK seeks a Social Content Creator to elevate its digital storytelling. In this remote-first role, you will produce engaging short-form video content for TikTok, Instagram, and other channels while collaborating with teams to analyze content performance and community engagement. Flexibility in working hours is offered, alongside benefits like parental leave and a company-wide bike subscription discount. Join us to make a sustainable impact!

Benefits

Remote first

Flexible hours

25 days annual leave plus bank holidays

Enhanced parental leave

£30/month discount on bike subscription

Monthly All Hands drinks

Qualifications

• Deep understanding of TikTok and Instagram trends.
• Ability to create and manage short-form video content.
• Portfolio of videos produced is necessary.

Responsibilities

• Produce engaging short-form video content several times per week.
• Manage and publish across social channels.
• Analyze performance metrics to guide content direction.

Skills

Short-form video production

Social media engagement

Content creation

Trends analysis

Filming and editing

Community engagement

Job description

This range is provided by Bike Club. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

At Bike Club, we offer subscriptions for children's bikes that grow with your kids. Families pay a monthly fee, and when their children outgrow their bikes, we exchange them for a larger size. We refurbish the used bikes and make them available to other families. It’s sustainable and hassle‑free. With over 80,000 bikes, we are the second‑largest bike rental network globally, and the largest in the children's bike sector.

Role Overview

We’re looking for a creative, fast‑moving, platform‑aware Social Content Creator to take our digital storytelling to the next level. You will conceptualise, script, produce, film, edit, and publish social‑first content across TikTok, Instagram, YouTube Shorts, Facebook, and LinkedIn.

Tasks

• Produce high‑quality, engaging short‑form video content (TikTok, Reels, Shorts) several times per week.
• Capture and edit real‑life bike moments, member stories, unboxings, upgrades, before/after refurb content, educational explainers, and playful family cycling content.
• Script, storyboard, and film content with strong hooks optimised for watch time and engagement.
• Edit content with a strong sense of pacing, storytelling, captions, and platform‑specific trends.

Social Channel Ownership

• Manage and publish across Bike Club’s social channels (TikTok, Instagram, Facebook, YouTube).
• Stay on top of trends, memes, parent‑led content formats, and viral patterns.
• Ensure content is consistent with brand tone, visual identity, values, and compliance (child safety, GDPR).

Performance & Optimisation

• Analyse content performance, audience retention, and engagement metrics to guide creative direction.
• Test new formats and iterate quickly on what performs.
• Collaborate with the paid social team to create assets that convert well for Ads (Meta, TikTok Ads).

Community & Engagement

• Engage with comments, questions, and parent conversations in a brand‑safe, friendly tone.
• Surface community insights and opportunities (UGC, influencer moments, family stories).
• Identify parents/grandparents/cycling creators to collaborate with.

Requirements

• You live and breathe short‑form video and understand TikTok/Instagram deeply.
• You can film, edit, subtitle, and publish content end‑to‑end.
• You’re naturally creative and endlessly curious about what engages parents and families.
• You move quickly, test, learn, and adapt.
• You’re confident on camera (or comfortable directing those who are).
• You’re emotionally intelligent and know how to speak to parents & grandparents with empathy, humour, and clarity.
• You understand brand storytelling and values—especially sustainability, affordability, and childhood milestones.
• You have a portfolio of social videos you’ve produced (personal or professional).

Benefits

• Remote first – work from anywhere in the UK. You will be required to attend a monthly in‑person team meeting at our warehouse in East London.
• Flexible hours – 37.5 working hours per week. While some Saturday availability is required, we’re open to different work patterns. Our core hours are Monday‑Friday, 9 am‑5:30 pm.
• Holidays – 25 days annual leave plus bank holidays, with additional days accrued for each year worked.
• Sustainability impact – you will be working for a B Corp Certified company that actively contributes to environmental and social good.
• Parental leave – enhanced maternity and paternity leave.
• Bike subscription – £30/month discount towards Bike Club subscription.
• Good laughs – we are a fun team (if we may say so) and have monthly All Hands drinks with the company!

Apply Today! We invite you to forward your CV and a cover letter expressing your enthusiasm for the core values and vision of Bike Club. Join us, and let’s embark on this trailblazing journey together!