Social Campaign Manager

Virgin Atlantic; Crawley; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading travel company in Crawley is seeking a Social Campaign Manager to lead their paid social strategy across platforms including Meta and TikTok. This position requires a creative and data-driven individual with a proven track record in managing successful campaigns and a passion for digital marketing. The role features a hybrid work environment, promoting innovation and collaboration within teams.

Qualifications

• Proven experience running end-to-end paid social campaigns.
• Exceptional analytical skills for data interpretation.
• Experience in overseeing creative and brand lift tests.

Responsibilities

• Lead agency management and campaign optimisation.
• Manage the creative process from briefings to delivery.
• Shape strategic recommendations for paid social channels.

Skills

Paid social campaign management

Data analysis

Creative oversight

Digital marketing

AI-driven optimisation

Tools

Facebook Ads

TikTok Ads

Google DV360

Programmatic platforms

Job description

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Job Description

Location: Hybrid with 3 days at our VHQ, Crawley
Hours: Full Time, 37.5 hours per week, Monday to Friday
Contract Type: Permanent
Salary: Competitive
Closing Date: Monday, 24th November 2025

At Virgin Atlantic Airways, we believe that everyone can take on the world, and it's our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we're harnessing our spirit of entrepreneurship and innovation to challenge the status quo.

In a nutshell

We have an exciting opportunity for a passionate Social Campaign Manager to join our Brand and Social Media team at Virgin Atlantic. You'll help shape and deliver our paid social and display strategy across platforms including Meta, TikTok, Pinterest, Google DV360, and The Trade Desk.

You’ll be a key player in driving creative optimisation and innovation, using data and emerging technologies to enhance campaign effectiveness. Working with agencies, internal teams, and partners, you’ll ensure our paid social presence is as bold, creative, and innovative as our brand.

Day to day

As a Social Campaign Manager, you will:

• Lead day-to-day agency management and campaign optimisation across key platforms, driving efficiency and creative effectiveness through test-and-learn plans.
• Manage the end-to-end creative process, from internal and agency briefings through to final asset delivery.
• Partner with media agencies and internal stakeholders to ensure campaign delivery aligns with brand and commercial KPIs.
• Champion innovation and automation, leveraging AI-driven creative testing and optimisation.
• Shape strategic recommendations for paid social and display channels, contributing to annual planning and performance goals.
• Own campaign measurement, reporting, and insight generation, working with the Marketing Effectiveness team to translate learnings into actionable strategies.
• Act as a champion for social best practice, supporting upskilling across teams and fostering collaboration with other marketing functions.

About You

You’ll bring a deep understanding of the paid social landscape and a track record of managing successful campaigns across Meta and TikTok. You’ll be confident analysing data, managing agencies, and pushing creative boundaries.

We’re looking for someone who:

• Has proven experience running end-to-end paid social campaigns (planning, activation, reporting, and optimisation).
• Is confident analysing campaign data to generate insights and drive continuous improvement.
• Has experience overseeing creative and brand lift tests within social platforms.
• Thrives in a fast-paced environment and demonstrates exceptional organisational skills.
• Is experienced in briefing and evaluating creative assets, from video to copy.
• Brings a passion for digital marketing, innovation, and new technology.
• Has exposure to AI-driven optimisation and automated campaign delivery.

It would be great if you also have:

• Experience working with display campaigns and programmatic platforms.
• Familiarity with performance measurement tools and marketing attribution models.

If this sounds like you, and you would like to unlock your potential with us, we would love to hear from you!

Be yourself - Our differences make us stronger

Our customers come from all walks of life and so do our colleagues. That's why we're proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.

To make your journey with us accessible and individual to you, we encourage you to let us know if you'd like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, ([e-mail]) feeling confident that we've got your individual considerations covered.

Our recipe for Leadership

At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more?