SME Sales Manager - Data & AI Apprenticeships

Boom Training; City Of London; Remote; GBP 35,000 - 50,000; Full time

Job summary

An EdTech company in London is seeking a Sales Manager to drive growth by managing apprenticeship contracts and educating clients on funding options. The ideal candidate will have a proven track record in B2B sales, particularly in the education sector, and be familiar with Salesforce CRM. This role offers a competitive salary ranging from £35,000 to £50,000 plus uncapped commissions, with a remote-first working environment.

Benefits

Competitive base salary and commissions

20 days holiday + bank holidays

Annual workation

Smart Pension contribution

Free enrolment into Turing College pathways

Qualifications

• 2-3 years of experience in closing SME accounts.
• Ability to manage 40-60 opportunities simultaneously.
• Familiar with ESFA funding rules.

Responsibilities

• Manage the 360° sales cycle for Boom programmes.
• Educate clients on apprenticeship funding options.
• Build and maintain a strong pipeline in Salesforce CRM.

Skills

B2B apprenticeship sales

Consultative sales approach

Salesforce CRM

Communication skills

Relationship building

Data and AI apprenticeship standards

Tools

Sales automation tools

Job description

Mission

Drive growth at Boom Training by Turing College by managing a new-business pipeline, closing Level 4-6 Data & AI apprenticeship contracts, educating clients on funding options, and building a strong pipeline across tech, retail, healthcare, and professional services.

How you'll contribute

• Manage the full 360° sales cycle - prospect, qualify, demo, propose, negotiate and close SME contracts for Boom programmes.
• Execute a high-velocity sales process targeting SME employers across tech, retail, healthcare, and professional services.
• Educate and advise clients on apprenticeship funding options (Levy and co-investment), guiding them through sign-up and onboarding.
• Build and maintain a strong pipeline in Salesforce CRM; deliver accurate weekly reports and conversion metrics.
• Ensure a smooth customer handover to the onboarding team, supporting learner success and retention.

Desired qualifications

• Proven track record in B2B apprenticeship or education sales, ideally 2-3 years closing SME accounts (£10k-£100k deal size).
• Confident discussing data, digital, and AI apprenticeship standards at a practical business level.
• Strong consultative sales approach with the ability to tailor solutions and handle objections quickly.
• High-activity sales mindset - comfortable managing 40-60 opportunities simultaneously.
• Familiar with Salesforce CRM, sales automation tools, and pipeline forecasting.
• Working knowledge of ESFA funding rules and SME apprenticeship co-investment models.
• Excellent communication and relationship-building skills with HR, L&D, and business owners.

Why join us?

Boom Training, now part of Turing College, is on a mission to reshape how data and AI skills are developed and deployed across the workforce. With a proven track record in UK apprenticeship delivery, Boom has joined forces with one of Europe's fastest-growing EdTech companies, Turing College - backed by Y Combinator and trusted by global leaders like Moody's, Thermo Fisher, Nasdaq, and Salesforce.

We're at the start of an exciting journey, combining Boom's apprenticeship expertise with Turing's tech-first mindset to build the next generation of future-ready talent. We're looking for people who are energised by fast-paced, hands-on environments. In return, you'll help drive a movement that's equipping people with the skills they need to thrive in the age of GenAI.

Benefits that reflect our culture

• Competitive base salary and commissions plan
• 20 days holiday + bank holidays
• Annual workation with the Turing College team
• Remote-first working set-up
• Smart Pension contribution
• Free enrolment into Turing College pathways

Depending on your competencies & skills, the salary is £35,000 to £50,000 base + uncapped commission.

Interested?

Reach out to careers@ with a two minute Loom or audio clip explaining the biggest impact you've made selling apprenticeships and how you'd repeat that success here, along with your LinkedIn or CV attached.

At Turing College and Boom Training, we are committed to fostering an inclusive environment where diversity is celebrated and every voice is valued. As an equal opportunity employer, we welcome applicants of all races, genders, colors, sexual orientations, religions, marital statuses, disabilities, and national origins.