SMB Account Director

General Assembly; United Kingdom; Remote; GBP 65,000 - 75,000; Full time

Job summary

A leading education provider is seeking an SMB Account Director to engage new clients and drive sales growth. The ideal candidate has over 4 years of B2B sales experience and excels in building strong business relationships. This position offers competitive compensation and opportunities for growth in a supportive environment.

Benefits

Medical benefits

Paid time off

Retirement programs

Wellness plans

Qualifications

• 4+ years of sales experience with a strong track record.
• Proficiency in using various sales tools.
• Proven success in B2B sales, particularly in an SMB-focused environment.

Responsibilities

• Identify and engage new SMB clients.
• Build and optimize outbound strategies.
• Drive high-volume enrollment of employees in courses.

Skills

Sales experience

Prospecting

Negotiation skills

Communication skills

Time management

Data-driven mindset

Tools

Salesforce

Outreach.io

ZoomInfo

LinkedIn Sales Navigator

Job description

Overview

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 60,000 full- and part-time alumni — and counting. GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

GA is at the leading edge of creating practical solutions to one of the most pressing challenges of our time - the future of work. As recognized by The World Economic Forum, BCG, the OECD and more, these are big challenges to which only a few companies are offering real solutions. In this role, you\'ll be speaking every day to corporate leaders who rely on GA to help them apply these solutions to their workforce of the future.

About

Department: Sales
Reports To: SMB and Sales Development Manager

About the Role

As our SMB Account Director, you will be responsible for identifying, engaging, and closing new SMB clients. This role requires someone who is proactive, resourceful, and comfortable navigating uncharted territory. You will be instrumental in developing creative sales strategies, refining outreach techniques, and building a scalable SMB acquisition process. You’ll also collaborate closely with strategic partners like LHH to expand our reach and build sustainable growth engines across the SMB segment.

• Key Responsibilities

• Outbound Innovation: Build and optimize communication sequences and outbound strategies that drive engagement with SMB prospects at scale.
• New Business Development: Identify and source new SMB leads through outbound efforts, marketing campaigns, referrals, and strategic prospecting.
• Partnership Strategy: Partner with LHH to build and deepen relationships with LHH's SMB client base, identifying opportunities for collaboration and co-selling.
• Scalable Growth: Create repeatable processes and frameworks to drive scalable product adoption and training solutions across SMB teams.
• Bulk Enrollment: Drive high-volume enrollment of employees from SMB organizations into General Assembly’s short courses and workshops.
• Sales Execution: Drive revenue growth by deeply understanding client needs and presenting tailored solutions.
• Relationship Building: Establish and nurture partnerships with key decision-makers.
• Sales Presentations & Proposals: Prepare compelling sales decks and proposals that clearly communicate our SMB value proposition.

• Negotiation & Closing: Lead contract negotiations and pricing discussions with a focus on the faster-paced SMB sales cycle, driving deals to a quick and efficient close while ensuring alignment with company policies.
• Pipeline Management: Maintain an accurate and up-to-date sales pipeline, tracking performance against targets in CRM.
• Market Intelligence: Stay informed on industry trends, competitor activities, and evolving customer needs to refine sales approaches.

What We’re Looking For

• 4+ years of sales experience, with a strong track record in full-cycle sales, prospecting, and closing deals.
• Proficiency with sales tools such as Outreach.io, Salesforce, ZoomInfo, Lusha, and LinkedIn Sales Navigator.
• Prospect relentlessly to build pipeline and build strong personal relationships.
• Excellent time management and organizational skills, with the ability to manage multiple accounts and priorities effectively.
• Proven success in B2B sales, particularly in an SMB-focused environment.
• Strong ability to quickly develop solutions, present multiple options, and close deals efficiently.
• Exceptional communication, negotiation, and interpersonal skills, with confidence and follow-through.
• Hands-on experience with multiple sales techniques, including cold outreach and consultative selling.
• Data-driven mindset with familiarity in CRM tools, sales analytics, and reporting.
• Entrepreneurial spirit—excited by the opportunity to build a sales function from the ground up.
• Ability to thrive in a fast-paced, evolving environment and adapt quickly to new challenges.

Compensation & Benefits

The anticipated annualized salary range for this position in the US market is $65,000 to $75,000. Salary will be determined based on experience, education, geographic location, and other factors. If hired as a regular full-time employee, this position will include a variable compensation plan which could be a bonus or a commission.

US benefit offerings for full-time employment may include medical, dental, vision, term life insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans & reimbursement and retirement programs. Available paid leave may include paid time off, parental leave and holiday pay.

The salary range published in this job posting is for US based locations only. Non-US based candidates interested in this position can email [e-mail] for country-specific pay range details and benefits offered.

Unless otherwise noted, remote positions can be performed from the following approved General Assembly operating countries: United States, Canada, United Kingdom, Australia, and Singapore.

Voluntary Self-Identification (EEO)

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in General Assembly’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you belong to any protected veteran category, please indicate by making the appropriate selection. As a government contractor subject to VEVRAA, we request this information to measure the effectiveness of outreach and recruitment efforts. Classification of protected categories is as follows:

• A "disabled veteran" is one of the following: a veteran entitled to compensation under laws administered by the Secretary of Veterans Affairs; or a person discharged due to service-connected disability.
• A "recently separated veteran" means any veteran within three years of discharge.
• An "active duty wartime or campaign badge veteran" means a veteran who served during a war or campaign badge.
• An "Armed forces service medal veteran" means a veteran who participated in a U.S. military operation that earned an Armed Forces service medal.

Disability Status

• Public burden statement and related information.

Public burden statement: This survey may take about 5 minutes to complete as part of compliance requirements.