Shopper Marketing Manager - Asda & Morrisons (Baby & Bev)

UNAVAILABLE; Chiswick; Hybrid; GBP 45,000 - 57,000; Full time

Job summary

A leading consumer goods company in Chiswick is seeking an individual to manage shopper strategies across key grocery clients. You will engage with customers, ensure effective execution of campaigns, and work autonomously within a supportive team environment. The role offers a salary between £45,000 to £57,000 and a hybrid working framework enabling flexibility in work location.

Qualifications

• Demonstrated ability to build authentic relationships quickly.
• Experience in managing projects successfully.
• Strong negotiation skills and commercial understanding.

Responsibilities

• Deliver effective shopper strategies across key grocery customers.
• Manage day-to-day customer engagement and nurture relationships.
• Track campaign performance and optimize for maximum ROI.

Skills

Relationship building

Autonomous problem solving

Clear communication

Successful project management

Negotiation

Commercial acumen

Job description

Short Intro and About the Job

Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2026. This will only be possible with each and every one of our leaders. Do you want to be one of them? For more information on our Danone Impact Journey click HERE.

Role Purpose

To deliver excellent execution within key strategic grocery customers, responsible for the management and delivery of the Shopper strategy across all Baby & Beverages categories.

Key Activities

Analytics

• Analysis of shopper data and previous activations to provide insight for campaign plans by customer
• Monthly budget forecasting and reviews by category, adjusting accordingly based on data
• Ownership and delivery of campaign performance and target tracking

Customer Engagement

• Nurture and manage your day‑to‑day customer contacts
• Ensure we are the ‘supplier of choice’ by understanding best in class ways of working and consistently delivering against this

Project Management

• Working closely with Sales and Marketing ICX team to ensure the delivery of aligned and impactful brand messages at every touchpoint within specific customers
• Working with a small number of customers to collaboratively plan and execute tailor‑made shopper plans to budget, evaluating and adapting as necessary
• Responsible for the excellent execution of NPD in specific customers
• Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute
• Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI Team

Engagement & Development

• Being an active member of the Shopper team
• Delivery management through setting the plans for activities and desired outcomes, engages the team on the ‘why’ of each project and coaching on the day‑to‑day challenges

About You

We would like you to demonstrate your following key skills:

Leadership Expectations

• Able to build good relationships authentically and quickly
• Able to work autonomously to find solutions to challenges
• Able to build their network and can engage others through clear communication

Functional capabilities

• Understanding and experience of successful project management
• Ability to use questioning and listening to gain true needs of customer/ agency
• Able to demonstrate experience of successful negotiations
• Good level of commercial acumen

Salary Bracket: £45,000 to £57,000 per annum.

About Us, We offer and What's next

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

We believe in the benefits of working both in the office hub and at home. Time in the hub enhances community, problem solving and innovation, while home working supports focus, learning and wellness.

Our hybrid working framework is designed to help you perform your role in the most efficient way. Your manager will guide how you split your time between home and your nearest hub, based on your role and business needs.

The aim is to support you in doing your best work, while creating connection moments that matter.

We have a range of flexible benefits and excellent rewards, click here to find out more.

Inclusion and Diversity (I&D) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

The closing date for applications is 02/12, you will therefore hear about your application after this date.

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