Shopper Marketing Manager

Wasabi-Sushi-and-Bento; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension scheme

Target Bonus

Refer A Friend Scheme

Free Sushi or hot food (vegan options)

50% discount in our Branches

Employee Assistant Programme

Long Service Awards

Stream – access pay as you earn inReal

Life Assurance

Cycle To Work

Free on-site parking

Perkbox discounts

Online GP service via Perkbox

Job summary

Wasabi, a London-based fast-growing sushi and bento brand, is seeking a Shopper Marketing Manager to join the Marketing Team at Park Royal. You will shape how Wasabi shows up in grocery, delivering standout retail activations, campaigns and in-store experiences that drive brand love and sales.

You'll lead omnichannel shopper planning with Sales, Category, Marketing and Insights, build retailer partnerships, manage budgets and evaluate ROI to optimise future activity.

Qualifications

• Experience in Shopper Marketing, Customer Marketing or a related commercial FMCG function.
• Proven success developing and delivering retailer-specific activation plans.
• Experience working with major UK grocery retailers.
• Strong understanding of retail media and omnichannel shopper activation.
• Excellent stakeholder management and influencing capabilities.
• Strong commercial acumen and budget management experience.
• Ability to analyse performance data and translate insights into actionable recommendations.
• Excellent communication, presentation and storytelling skills.
• A proactive mindset with the ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and lead omnichannel shopper marketing strategies across key retailer customers and channels.
• Create and deliver annual shopper marketing plans aligned with brand strategy, retailer priorities and commercial objectives.
• Champion shopper-centric thinking across the organisation, identifying opportunities to engage shoppers, influence purchase and drive growth.
• Partner with Sales, Marketing, Category and Insight teams to develop and deliver impactful campaigns.
• Build strong relationships with retailer contacts, agency teams and media providers to unlock growth opportunities.
• Collaborate with the Design team to create effective, retailer-specific assets with clear messaging and calls to action.
• Manage agency partners to ensure high-quality execution, effective delivery and continuous improvement.
• Evaluate campaign effectiveness, shopper engagement, sales performance and ROI, using insights to optimise future activity.
• Manage the shopper marketing budget, ensuring strong return on investment.

Skills

Experience in Shopper Marketing

Retail activation plans

UK grocery retailers

Retail media & omnichannel

Stakeholder management

Budget management

Data analysis & insights

Communication & storytelling

Multitasking in fast-paced env

Job description

Founded in 2003 by Dong Hyun Kim, his mission was simple, to make fresh and flavorsome sushi and bento available to everyone.

Almost 20 years later Wasabi have 39 successful branches across London, other UK major cities and 4 in New York.

The journey continued in 2019 with the launch of Wasabi Home Bento exclusively into Sainsburys. After several years of great success there, the grocery business expanded launching into Tesco in September 2022. Wasabi has now firmly established itself as the No2 chilled ready meal brand and a driver of significant market growth. And we’re just getting started. The leadership team have set out their 5 year strategy which encompasses company growth, franchise and international expansion.

Our menu is renowned for its distinctiveness, freshness and flavour. The cold food range of sushi, pokes and salads are made fresh daily in our branch kitchens and our hot bento, noodle bowls and soups offer an indulgent and comforting alternative to our broad and democratic demographic.

As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Shopper Marketing Manager to join our Marketing Team based in Park Royal.

The Role:

This newly created role offers an exciting opportunity to shape how Wasabi shows up in grocery and connects with shoppers. You’ll help bring the brand to life through standout retail activations, engaging customer campaigns and brand experiences that capture attention and inspire purchase. Shopper, retailer and category insight will help shape the approach, ensuring activity resonates with shoppers, supports priorities and delivers real commercial impact.

You’ll lead shopper marketing planning and delivery, partnering with Sales, Category, Marketing and Insights to develop compelling customer plans and impactful campaigns. Activity will span TTL brand campaigns, retail media, events and in-store experiences, with plenty of scope to bring fresh ideas to life. Combining creative thinking with commercial know-how, you’ll build strong retailer partnerships, engage shoppers and deliver marketing that strengthens our brand and drives sales.

Key Responsibilities:

• Develop and lead omnichannel shopper marketing strategies across key retailer customers and channels.
• Create and deliver annual shopper marketing plans aligned with brand strategy, retailer priorities and commercial objectives.
• Champion shopper-centric thinking across the organisation, identifying opportunities to engage shoppers, influence purchase and drive growth.
• Partner with Sales, Marketing, Category and Insight teams to develop and deliver impactful campaigns.
• Build strong relationships with retailer contacts, agency teams and media providers to unlock growth opportunities.
• Collaborate with the Design team to create effective, retailer-specific assets with clear messaging and calls to action.
• Manage agency partners to ensure high-quality execution, effective delivery and continuous improvement.
• Evaluate campaign effectiveness, shopper engagement, sales performance and ROI, using insights to optimise future activity.
• Manage the shopper marketing budget, ensuring strong return on investment.

Our Requirements:

• Experience in Shopper Marketing, Customer Marketing or a related commercial FMCG function
• Proven success developing and delivering retailer-specific activation plans
• Experience working with major UK grocery retailers
• Strong understanding of retail media and omnichannel shopper activation
• Excellent stakeholder management and influencing capabilities
• Strong commercial acumen and budget management experience
• Ability to analyse performance data and translate insights into actionable recommendations
• Excellent communication, presentation and storytelling skills
• A proactive mindset with the ability to manage multiple priorities in a fast-paced environment

In return we provide:

• A great working environment
• Pension scheme
• Target Bonus
• Refer A Friend Scheme
• Free Sushi or hot food (vegan options available)
• 50% discount in our Branches
• Employee Assistant Programme
• Long Service Awards
• Stream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings
• Life Assurance
• Cycle To Work
• Free on-site parking
• A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox
• Online GP service via Perkbox and
• The opportunity to develop your skills within a growing company.

Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you

COME ROLL WITH US!