Shopper Marketing Manager

Manpower UK Limited; City Of London; Hybrid; GBP 40,000 - 48,000; Full time

Job summary

A leading recruitment agency is seeking an interim Shopper Marketing Manager to work with a prominent FMCG client in Holborn, London. This full-time role focuses on implementing marketing strategies for top beauty brands. The position offers competitive compensation and a mix of remote work and onsite presence. Ideal candidates will possess strong experience in shopper marketing and a passion for building brands within the beauty sector.

Benefits

Bike Storage

Café

Gym Facilities

Complimentary Tea & Coffee

Complimentary Fruit & Biscuits

Qualifications

• Experience in Shopper Marketing with health & beauty retailers preferred.
• Proven project management and prioritization skills.
• Excellent communication and influencing skills.

Responsibilities

• Lead marketing strategy and execution for Elida Beauty brands.
• Collaborate with internal and external teams for marketing execution.
• Implement digital marketing strategies and evaluate campaigns.

Skills

Shopper Marketing experience

Knowledge of BPC market

Digital Marketing

Leadership skills

Project management

Communication skills

Job description

Overview

Manpower are currently seeking an interim Shopper Marketing Manager to work with our global FMCG client, Elida Beauty, renowned for brands such as TIGI, VO5, Toni & Guy, and Brylcreem, and become an integral part of their fast-paced FMCG environment.

The position is based in Holborn, London. This is a full-time temporary role for 12 months, requiring 37.5 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £48,000 per annum, pro rata, depending upon experience.

The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

Reporting into the Head of Strategy & Growth, the core purpose of this role is to lead the implementation of the differentiated marketing execution and brand activation plan of the Elida Beauty brands in our high street health & beauty retailers. The role will set the agenda and be single minded in delivering the best quality of executions in these customers for their shoppers.

The role must work closely with the CAM, Brand & Customer Marketing teams, both internally and externally, to deliver activity that is built on strong shopper and retailer insight, and a sound understanding of our brand strategy and objectives - as well as aligning to the customer's strategy. These differentiated campaigns should be built from trends, purpose, and a data driven marketing approach, to further our ability to build meaningful relationships and drive loyalty with our shoppers. We have an entrepreneurial approach - thinking outside the box, presenting new ideas with activations and not be wedded to strict guidelines and toolkits, but to still understand the retail activation landscape.

Key Responsibilities

• Key representative of Elida Beauty Business Unit in front of customers at trade presentations & events
• Work alongside CCD, CAMs, & Brand managers to define and deliver shopper marketing strategy & plans against Elida Beauty channel & brand strategy
• Support on execution of Annual business plans alongside commercial team and shopper marketing lead
• Drive creative process with internal and external partners, ensuring brand creative & messaging is translated across the shopper journey - developing best in class shopper toolkits and campaign executions
• Feed all plans into our field sales team, including monthly briefings and regular check ins against CAM/JBP priorities
• Implement digital marketing strategy with digital marketing campaigns & activation in conjunction with our digital hub for all brands - ensuring digital and performance marketing is integrated into all relevant campaign plans
• Drive bottom of funnel conversion in the channel, with best in class ROI
• Build & support on shopper marketing relationships directly with all our key customers and media partners, aligning to JBP goals and deliverables with the CAMs
• Develop marketing initiatives and events, including head office launches where relevant to build customer relationships
• Understand shopper trends and missions and use this to develop creative and great executions that drive the agreed KPI
• Understand our categories, shopper profiles and retailer shopper segmentation
• Stay current with new ways of shopping and media associated in omnichannel world
• Be the voice of the shopper to internal partners, providing critique and feedback in wider business cases and campaigns
• Ensure campaigns are run to budget and forecast is accurately planned
• Responsible for purchase order raising
• ROI/ROSA - Track and evaluate activations and ensure that learnings are shared internally and where relevant, externally
• Use this knowledge to continually improve and drive results for Elida

Key Requirements

• Experience working in Shopper Marketing. Experience working with health & beauty retailers/in the BPC industry preferred.
• Strong knowledge & passion for the BPC market & consumer goods industry, brands & customers
• Digitally minded with a passion for learning Digital Marketing
• Strong leadership & relationship building skills
• Proven project management skills & ability to prioritise projects/workload
• Experience of managing marketing spend/budgets
• Passion for building brands & executing brand activations across retailers in UK&I
• Excellent oral and written communication skills, including presentation skills
• Strong influencing skills for both peers and stakeholders to represent shopper marketing
• Proven skills in collaboration & experience of building strong relationships with retailer teams
• Demonstrated self-starter with the ability to deliver results in a lean, agile organization
• Experience working in brand or activation agency beneficial
• Development of digital capabilities & management of 3rd party data agencies beneficial
• Experience of performance & precision marketing tools beneficial
• Customer Account Management experience in UK &/or Ireland beneficial
• Experience working in a start-up environment beneficial

Additional Information

• Holborn working environment:
• Bike Storage
• Café
• Kitchen & Communal Areas
• Complimentary Tea & Coffee
• Complimentary Fruit & Biscuits
• Gym Facilities