Shopper Marketing Executive (m/f/x)

3M; Bracknell; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading multinational corporation is seeking a Shopper Marketing Executive in Bracknell. In this role, you will develop and execute marketing strategies for key brands in the Home Improvement District. Candidates should have a degree in Marketing and experience in FMCG. Strong analytical, communication, and stakeholder management skills are essential. The position offers a hybrid working pattern with 4 days in the office and flexibility during the working day. Join a culture that values creativity and growth!

Qualifications

• Experience in Shopper or Consumer Marketing or Account Management within FMCG – B2C Market.
• Strong analytical skills and experience in project & stakeholder management.
• Excellent communication & influencing skills are essential.

Responsibilities

• Lead the creation and execution of a Shopper Marketing Execution Plan for the Home Improvement District.
• Understand the assigned shopper group, their needs, wants, and shopping habits.
• Collaborate with Category Development Managers and Key Account Managers to identify growth opportunities.

Skills

Analytical aptitude

Communication skills

Influencing skills

Stakeholder management

Project management

Education

Degree in Marketing

Job description

Shopper Marketing Executive (m/f/*)

Shopper Marketing Executive for the UK Home Improvement District to include within 3M’s Consumer Business Group you will have the opportunity to put your curiosity to good use and collaborate with some of the most innovative and diverse people in the world.

This is an exciting opportunity to work with some of 3M’s key strategic brands, products and customers focused in the Home Improvement markets incorporating brands such as Command™, Scotch® and safety products from our personal safety portfolio.

The Impact You’ll Make in this Role

Here, you will make an impact by:

• Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Home Improvement District
• Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
• Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.
• Developing a solid understanding of 3M brands, products, and brand campaigns to effectively promote them.
• Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
• Supports with various activities for relevant profit centre ensuring operations can run smoothly for SKU creation, pricing, product info etc.
• Additionally, evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.

Your Skills and Expertise

To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications:

• Degree in Marketing or higher from an accredited institution
• Experience in Shopper or Consumer Marketing or Account Management within FMCG – B2C Market
• Strong analytical aptitude
• Experience in project & stakeholder management
• Excellent communication & influencing skills

Additional knowledge / nice-to-have skills / preferred qualifications that could help you succeed even further in this role include:

• Commercial acumen
• Project management and prioritization skills
• Data driven mindset
• Curious, growth mindset
• Ability to prioritise
• Strong interpersonal and communication skills

Job specifics

Location: 3M Centre, Bracknell, Berkshire

Working Pattern: Full time 4 days in the office and 1 day remote per week with flexibility during the working day.

Travel: May include up to 20% domestic

Does this opportunity and our innovative 3M culture align with your career aspirations?

If so, we encourage you to apply and embark on a journey of creativity and growth with us.

We look forward to hearing from you!

All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. At 3M, we believe diversity & inclusion are essential to innovation. We seek and value differences in people! This Job ad is addressed to all potential candidates. As an equal opportunity employer 3M will not discriminate against any applicant for employment on the basis of race/ethnicity, nationality, religion, sex, gender identity, sexual orientation, pregnancy/maternity-related matters, age or disability, or any other relevant characteristic protected under applicable local law.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.