Shopper Marketing Executive

The Advocate Group; England; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading recruitment partner in FMCG is looking for a proactive and creative Trade Marketing Executive to join a top food and beverage business in the UK. In this fast-paced role, you will manage trade marketing activities, strengthen brand visibility, and collaborate with internal teams to deliver effective marketing campaigns. The ideal candidate has FMCG experience, excellent project management skills, and a full UK driving licence. This role involves diverse responsibilities aimed at driving commercial performance across various retail channels.

Qualifications

• Experienced in shopper, trade, or brand activation within FMCG or a similar consumer goods environment.
• Confident communicator with strong project management and presentation skills.
• Highly organized, proactive, and able to manage multiple projects to tight deadlines.
• Full UK driving licence required.

Responsibilities

• Develop and lead the execution of shopper and trade marketing campaigns across multiple retail channels.
• Plan and deliver experiential and events marketing initiatives aligned with commercial goals and brand strategy.
• Manage shopper/trade budgets, track performance, and report on activity effectiveness and ROI.
• Collaborate with internal teams and agencies to ensure seamless delivery of all activations.
• Support product rollouts and key marketing campaigns across the wider portfolio.
• Build relationships with community partners and cultural organisations to strengthen brand connection and engagement.

Skills

Shopper marketing

Trade marketing

Project management

Communication

Presentation skills

Job description

Are you a shopper marketing pro?

Do you want to work for one of the best international food brands?

We're on the lookout for a proactive and creative Trade Marketing Executive to join a leading Food & Beverage business with a strong presence across UK grocery and growing!

In this varied and fast-paced role, you ll take ownership of shopper, trade, and experiential marketing activities bringing products to life in-store and online, strengthening brand visibility, and driving commercial performance.

Working closely with Sales, Brand Marketing, and external agencies, you ll deliver best-in-class activation plans that delight shoppers and build customer engagement.

Key Responsibilities:

• Develop and lead the execution of shopper and trade marketing campaigns across multiple retail channels.
• Plan and deliver experiential and events marketing initiatives aligned with commercial goals and brand strategy.
• Manage shopper/trade budgets, track performance, and report on activity effectiveness and ROI.
• Collaborate with internal teams and agencies to ensure seamless delivery of all activations.
• Support product rollouts and key marketing campaigns across the wider portfolio.
• Build relationships with community partners and cultural organisations to strengthen brand connection and engagement.

About You:

• Experienced in shopper, trade, or brand activation within FMCG or a similar consumer goods environment.
• A confident communicator with strong project management and presentation skills.
• Highly organized, proactive, and able to manage multiple projects to tight deadlines.
• Experience working with independent retail/wholesale advantageous
• Full UK driving licence required.

If this sounds like the right move for your career, we d love to speak to you!

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.