Shopper Marketing Executive

ECS Resource Group Ltd; Bracknell; On-site; GBP 45,000 - 47,000; Full time

Job summary

A leading consumer brand is seeking a talented Shopper Marketing Executive for an initial 12-month contract in Bracknell. You will lead shopper-focused campaigns and enhance retail visibility in collaboration with various teams. The ideal candidate has a marketing degree and experience in Shopper Marketing within the FMCG sector. Strong analytical, communication, and stakeholder management skills are essential for success in this role. This position involves 4 days onsite.

Qualifications

• Degree in Marketing or a related field.
• Experience in Shopper Marketing or Consumer Marketing.
• Strong FMCG/retail experience with major UK retail accounts.

Responsibilities

• Manage seasonal activity and consumer communications across UK retailers.
• Lead execution of the Shopper Marketing Execution Plan.
• Evaluate financial viability of marketing tactics and analyse campaign performance.

Skills

Shopper Marketing

Consumer Marketing

Account Management

Analytical thinking

Stakeholder management

Excellent communication

Education

Degree in Marketing or related field

Job description

Shopper Marketing Executive

Initial 12 month contract

45-47'000k PA

Location: Bracknell (4 days onsite)

We are recruiting on behalf of one of the world's leading and most instantly recognisable consumer brands for a talented and driven Shopper Marketing Executive. This is a fantastic opportunity to join a global FMCG powerhouse and play a key role in delivering best‑in‑class shopper marketing execution across major UK retail customers.

The Role

As the Shopper Marketing Executive, you will manage and execute shopper-focused campaigns, seasonal programmes, and in‑store communications across the UK retail environment. You'll lead the Shopper Marketing Execution Plan for the Retail & Office District, ensuring strategic alignment, flawless delivery, and strong ROI.

You will work cross‑functionally with Category Development, Key Account Management, and Trade Marketing teams to identify growth opportunities, optimise retail visibility, and drive consumer conversion at the point of purchase.

Key Responsibilities

• Manage seasonal activity, promotions, and consumer comms across major UK retailers.
• Lead the development, execution, and measurement of the Shopper Marketing Execution Plan.
• Manage marketing operations including POs, budgets, and SKU creation.
• Deeply understand shopper needs, missions, and buying habits to drive targeted activity.
• Work closely with internal commercial and marketing teams to seize growth opportunities.
• Build strong relationships with customer marketing teams to align on strategy and execution.
• Evaluate the financial viability of marketing tactics and analyse campaign performance to optimise future activity.
• Represent one of the world's top consumer brands with professionalism and excellence.

Skills & Experience (Must‑Haves)

• Degree in Marketing or a related field.
• Experience in Shopper Marketing, Consumer Marketing, or Account Management within the FMCG/CPG B2C sector.
• Strong FMCG/retail experience with major UK retail accounts.
• Analytical thinker with strong data interpretation skills.
• Proven project and stakeholder management experience.
• Excellent communication and influencing capabilities.

ECS Resource Group are an Equal Opportunity Employer, for more information please click the following link: (url removed)

In accordance with the Equality Act 2010, if you require an alternative form of application please click the following link: Flexible Application Process - (url removed)/work/flexible-application-process