Shopper Marketing Executive

Warburtons; Bolton; On-site; GBP 60,000 - 80,000; Full time

Job summary

A well-known brand in the FMCG sector is seeking a Shopper Marketing Executive in Bolton. The role involves managing impactful media campaigns, building relationships with partners, and driving effective shopper activations. Ideal candidates will have experience in FMCG or brand roles, excellent communication skills, and the ability to thrive in a fast-paced environment. This position offers excellent benefits, including profit share and personal development opportunities.

Benefits

Discretionary profit share

Extra week's annual leave purchase option

Award-winning pension scheme

Life assurance

Discounts on products

Continued personal development investment

Fully stocked kitchens with products

Free physiotherapy access

Confidential helpline and occupational health services

Qualifications

• Experience from a shopper marketing or brand role within a fast-moving consumer goods environment is ideal.
• Experience supporting the creation and rollout of plans and getting others on board.
• Confident using spreadsheets and PowerPoint with strong IT skills.
• Ability to express ideas clearly and deliver impactful presentations.
• Capable of connecting with people at all levels inside and outside the business.
• Effective time management and ability to juggle multiple priorities.
• Thrives in a dynamic environment and adapts quickly to change.

Responsibilities

• Support Shopper team in managing, booking, and delivering impactful Shopper media campaigns.
• Write briefs, book media, and liaise with partners and agencies for campaign execution.
• Conduct store visits and online audits to gather insights for improvement.
• Build strong relationships with external suppliers and retailers for shopper marketing activities.
• Evaluate campaign performance to drive continuous improvement.

Skills

Experience in FMCG

Planning & Delivery

Tech-Savvy

Clear Communicator

Relationship Builder

Highly Organised

Agile & Fast-Paced

Job description

Title : Shopper Marketing Executive

Function : Brand

Location : Bolton

Salary : Competitive

Are you a Marketing Executive ready for your next big challenge?

Do you have a passion for marketing and a hunger to grow your career in the FMCG industry with the UK’s most chosen brand?

Join our Marketing & Brand team at Warburtons and help shape the future of one of Britain’s most loved brands. From bold campaigns to exciting product launches, you’ll work with a passionate team that thrives on creativity, collaboration, and making a real impact. Ready to rise with us?

The Role

We’re looking for a proactive, creative individual to support our Shopper team in managing, booking, and delivering impactful Shopper media campaigns. This role involves writing briefs, booking media, and liaising with Retail Media Partners, agencies, and suppliers to ensure seamless campaign execution.

You’ll play a key role in driving effective Shopper activation by working cross-functionally and collaborating with both internal teams and external stakeholders. Your ability to coordinate with Retail Media Partners, key stakeholders, and suppliers will be essential in delivering high quality activations and represent the brand.

Monitoring Warburtons own activations, as well as those of competitors and retailers, will be another important aspect of the role. This includes conducting store visits and online audits to gather insights and identify opportunities for improvement.

Building strong relationships with external suppliers, agencies, and retailers will also be crucial to delivering best in class shopper marketing activities across the full path to purchase. Your collaboration will help elevate the impact of our campaigns.

Finally, you’ll support the team in evaluating campaign performance to drive continuous improvement. This will involve analysing data to assess ROI and the overall effectiveness of our department’s activities.

Essential Ingredients

• Experience in FMCG : Ideally, you’ll bring experience from a shopper marketing or brand role within a fast-moving consumer goods environment—but it’s not essential.
• Planning & Delivery : experience of supporting the creation and rollout of plans, and know how to get others on board.
• Tech-Savvy : Confident using spreadsheets and PowerPoint, with strong all-round IT skills.
• A Clear Communicator : You express ideas clearly and confidently, with the ability to deliver impactful presentations.
• Relationship Builder : You’re credible, influential, and able to connect with people at all levels, both inside and outside the business.
• Highly Organised : You manage your time and other’s effectively, juggle multiple priorities, and stay on top of the details.
• Agile & Fast-Paced : You thrive in a dynamic environment and adapt quickly when things change.

Extra Dough

And last but by no means yeast, you will want to know what your bread is worth :

• A slice of the annual profits (discretionary profit share)
• Family time is important to us and we know it will be to you so you have the opportunity to purchase up to an extra weeks annual leave.
• Award winning pension scheme with company contributions
• Life assurance
• Products you will love along with deals and discounts for you and the family through our Extra Dough website
• Continued investment in your personal development
• Fully stocked kitchens filled with our delicious products for you to enjoy with your daily brew!
• Support for your health and wellbeing, including access to free physiotherapy, 24 / 7 access to a confidential helpline for practical advice and a comprehensive occupational health service