SFDC Marketing Automation Specialist

Dentsu; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading marketing solutions company is seeking a Marketing Automation Manager to support design and execution of automated marketing programs. You will manage audience segmentation, optimize lead scoring, and oversee the marketing technology stack. The ideal candidate has 3-5 years of experience with platforms like Salesforce Marketing Engagement, showcasing excellent analytical skills. This position offers a flexible work environment, fostering a commitment to diversity and innovation.

Qualifications

• 3-5 years of experience with marketing automation platforms such as Salesforce Marketing Account Engagement or Pardot.
• Hands-on experience with CRM platforms, preferably Salesforce.
• Excellent understanding of lead lifecycle and B2B campaign operations.

Responsibilities

• Design, build, launch, and optimize multi-step automated campaigns.
• Manage audience lists, segmentation, and data integrity.
• Configure and optimize lead scoring models.

Skills

Marketing automation platforms

CRM platforms (Salesforce)

Lead lifecycle management

Analytical mindset

API-based integrations

HTML/CSS for email

Job description

Job Description:

This role has two key functionalities; supporting the Marketing Director with the designing, executing, optimising, and reporting on automated marketing programmes; and supporting the Director of Marketing Operations with the overseeing of the marketing technology stack, recommending enhancements, and new technologies to ensure the success of the marketing team.

Key Responsibilities

Marketing Automation Management

• Design, build, launch, and optimize multi-step automated campaigns (email, nurture flows, scoring programs, trigger-based communications).
• Maintain and enhance the marketing automation platform (Marketo)
• Partner with content, product marketing, and demand gen teams to develop effective messaging and workflows.
• Support marketing and data manager with email A/B tests, and segmentation strategies.

Database Management & Segmentation

• Manage audience lists, segmentation, and data integrity within the marketing automation and CRM systems.
• Monitor and improve database health (opt-ins, deliverability, bounce rates, engagement).
• Collaborate with CRM teams to ensure accurate data syncs, attribution, and lifecycle tracking.

Lead Management & Funnel Operations

• Configure and optimise lead scoring models.
• Implement routing rules and ensure proper handoff of qualified leads to sales.
• Support lifecycle programs that nurture leads from acquisition through cross-sell, and retention.

Technology & Process Enablement

• Serve as the first point of contact on marketing technology tools and best practices.
• Train stakeholders on platform usage, workflows, and compliance considerations.
• Continuously evaluate new tools, integrations, and industry trends to improve automation performance and the MarTech roadmap.

Experience and Skills

• 3-5 years of experience with marketing automation platforms such as Salesforce Marketing Account Engagement, Pardot.
• 3-5 years of hands-on experience with CRM platforms preferably Salesforce, administrator certification or equivalent experience.
• Excellent understanding of lead lifecycle, funnel metrics, and B2B campaign operations.
• Analytical mindset with experience translating business requirements into technical development ones.
• Knowledge of API-based integrations or tools such as Snaplogic, Fivetran, Zapier, etc.
• Experience with HTML/CSS for email template edits.

About You

You are a detail-oriented, organised, and able to manage multiple projects concurrently, have strong communication skills and the ability to convey complex technical information to business users.

You are a problem solver.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

#LI-Hybrid #LI-Dentsu

Location:
London

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent