Services Marketing Officer - Wellbeing and Development

Royal Air Forces Association; Leicester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A charitable organisation supporting services members in the UK is seeking a Services Marketing Officer to lead the planning and delivery of wellbeing marketing campaigns. The ideal candidate will have a proven track record in campaign management and possess strong communication skills. Responsibilities include collaborating with welfare teams, managing agency relationships, and ensuring brand consistency across campaigns. Experience with CRM systems, particularly Salesforce, is essential. This is an exciting opportunity to make an impact within the organisation.

Qualifications

• Proven track record in delivering successful campaigns in fundraising or marketing.
• Understanding of audience segmentation and customer journeys.
• Up to date computer literacy essential for the role.

Responsibilities

• Lead the delivery of integrated wellbeing marketing campaigns.
• Plan and execute multi-channel campaigns to recruit volunteers.
• Act as the wellbeing marketing subject matter expert.
• Collaborate with welfare teams to align marketing activity.
• Manage day-to-day coordination with agencies and suppliers.

Skills

Campaign management

Audience segmentation

Communication skills

Creativity

Results-driven

Tools

Salesforce

Job description

This is a newly created role based with our growing Marketing Team. The Services Marketing Officer leads the planning and delivery of wellbeing marketing in support of key organisational objectives: recruiting high-quality welfare volunteers, attracting new service users, increasing uptake of welfare and wellbeing services and raising the RAF Association's profile.

Responsibilities

• Lead the delivery of integrated wellbeing marketing campaigns, ensuring brand consistency and compliance.
• Plan and execute person-centred, multi-channel campaigns to recruit volunteers and increase service uptake.
• Act as the wellbeing marketing subject matter expert, advising on strategy and execution.
• Collaborate with welfare teams to align marketing activity with service and recruitment priorities.
• Manage day-to-day coordination with agencies and suppliers to maximise campaign impact.
• Work with the Customer Engagement Team to enhance supporter experiences in line with the Engagement strategy.
• Ensure welfare marketing aligns with broader organisational communications and fundraising plans.
• Drive innovation by testing new tools, channels, and approaches to improve campaign performance and user experience.

Qualifications

We need you to have a proven track record in delivering successful campaigns and appeals in a professional fundraising, marketing or communications role. Previous marketing experience within the wellbeing sector is highly desirable though not essential. With an understanding of audience segmentation and customer journeys, you will have the ability to translate the Associations work into engaging communications and marketing campaigns. Up to date computer literacy is essential for this role as you will need experience of using CRM systems (we use Salesforce) for customer management, analysis and reporting. If you are creative, proactive results-driven individual we would love to hear about what you can bring to the role!