SEO Operations Director

Publicis Groupe ANZ; Greater London; Hybrid; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International, part of Publicis Groupe, is hiring an SEO Operations Director to shape the delivery and governance of a multi-market SEO programme for a major client. You’ll unite client leaders, specialist teams and local agencies to turn strategy into consistent results.

This role blends strong SEO expertise with client leadership and operational judgement, enabling collaboration across 70+ markets while supporting your team to deliver their best work.

Qualifications

• Experience delivering SEO programmes for enterprise-level clients, ideally within an agency or similarly complex environment.
• Strong knowledge of multi-market SEO, coordinating strategy across central, regional and local teams.
• Clear and adaptable communication skills to explain complex data to diverse audiences.
• Solid planning and project leadership, managing resources and multiple workstreams.
• Ability to use data to identify organic opportunities, shape KPIs and support ROI projections.
• Attention to quality, able to spot and fix issues in reports and outputs.
• Experience with analytics platforms such as Google Analytics, Adobe Analytics, Semrush, Looker Studio or similar.

Responsibilities

• Lead day-to-day client relationships, building trusted partnerships with senior stakeholders and teams.
• Plan and oversee SEO workstreams across content, technical SEO, outreach, earned media and local activity.
• Own the Intent Based Planning Dashboard, coordinating demonstrations and feedback.
• Guide deployment of a multi-market SEO strategy across central and local teams.
• Lead governance meetings, business reviews and programme updates with clear communication.
• Maintain high standards in strategic work, reporting and documentation.
• Support and organise Data and Local SEO workload, aiding collaboration and billing.

Skills

SEO strategy

Multi-market coordination

Stakeholder communication

Project leadership

Data analytics

Tools

Google Analytics

Adobe Analytics

Semrush

Looker Studio

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

We are hiring an SEO Operations Director to shape the delivery and governance of an ambitious, multi-market SEO programme for a major client. You’ll bring together client leaders, specialist teams and local agencies, creating the clarity and collaboration needed to turn strategy into consistent results.

This is an influential role for someone who combines strong SEO knowledge with thoughtful client leadership and excellent operational judgement. You’ll have the opportunity to improve how teams work together across more than 70 markets while supporting people to do their best work.

Responsibilities

• Lead day-to-day client relationships, creating clear communication and trusted partnerships across senior stakeholders and specialist teams.
• Plan and oversee SEO workstreams across content, technical SEO, outreach, earned media, deployment and local-market activity.
• Own the Intent Based Planning Dashboard, connecting client and product teams while coordinating demonstrations, feedback and ongoing maintenance.
• Guide the deployment of a multi-market SEO strategy, aligning central and local teams around shared priorities, objectives and ways of working.
• Lead governance meetings, business reviews and programme updates, ensuring decisions, actions and progress are clearly communicated.
• Maintain high standards across strategic work, reporting and documentation, identifying practical opportunities to improve delivery and client experience.
• Support and organise the Data and Local SEO team’s workload, helping colleagues collaborate effectively while contributing to billing and commercial operations.

Qualifications

• Experience delivering SEO programmes for enterprise-level clients, ideally within an agency or similarly complex environment.
• Strong knowledge of multi-market SEO, including how to coordinate strategy and delivery across central, regional and local teams.
• Clear and adaptable communication skills, with the ability to make complex information accessible to different audiences.
• Sound planning and project leadership skills, including prioritising work, managing resources and keeping multiple workstreams moving.
• Confidence using data to identify organic-search opportunities, shape relevant KPIs and support performance or return-on-investment projections.
• A careful approach to quality, with the ability to identify and correct issues in reports, data and strategic outputs.
• Practical experience with relevant analytics and SEO platforms, such as Google Analytics, Adobe Analytics, Semrush, Looker Studio or comparable tools.

The role includes travel to internal and external meetings and conferences, primarily within the UK and Switzerland.

Additional information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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