SEO Marketer

VanRath; Belfast; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A specialist digital agency in Northern Ireland is seeking an experienced SEO Specialist to drive content-led strategies and support Digital PR initiatives. The role offers autonomy, structured progression, and a hybrid working model. You will be responsible for keyword research, competitor analysis, and producing performance reports. Applicants should have at least 2 years of SEO experience and familiarity with key SEO tools. Join a team committed to professional development and collaborative growth.

Benefits

Hybrid working (2 days in office, 3 days WFH)

Unlimited professional development budget

Attendance at industry conferences

33 days annual leave

Quarterly team events

Qualifications

• 2+ years SEO experience, agency experience preferred.
• Strong working knowledge of essential SEO tools.
• Comfortable leading client conversations.

Responsibilities

• Conduct keyword research to identify opportunities.
• Perform competitor analysis for strategy.
• Develop and implement content-driven SEO strategies.
• Optimise existing content based on SEO performance.
• Support Digital PR and link acquisition activities.
• Produce monthly performance reports for stakeholders.

Skills

SEO experience

GA4

Search Console

Looker Studio

Ahrefs

Screaming Frog

Written communication

Job description

VANRATH are pleased to be partnering with a specialist digital agency that is continuing to experience strong growth across its SEO and Performance Marketing function. The team is now seeking a SEO Specialist with a focus on content strategy and Digital PR to support the development and execution of organic growth campaigns across a varied client portfolio.

This role offers genuine autonomy, structured progression and access to senior expertise - making it an ideal opportunity for someone who wants to shape their career, contribute ideas and take ownership of client outcomes.

The Role

The SEO Specialist will work closely with clients to develop content-led SEO strategies, deliver measurable improvements in visibility and rankings, and support Digital PR initiatives to strengthen authority and backlink profiles.

Key Responsibilities:

• Conduct keyword research to identify opportunities, search trends and content gaps
• Perform competitor analysis to inform strategy and positioning
• Develop and implement content-driven SEO strategies that support long-term growth
• Optimise and refresh existing on-site content based on SEO insights and performance data
• Support Digital PR and link acquisition activities
• Build SEO roadmaps and project plans aligned to client objectives
• Produce monthly performance reporting and communicate insights to stakeholders

About You

This role will suit someone who is confident in their SEO approach, collaborative, and comfortable engaging directly with clients.

Essential Criteria:

• 2+ years SEO experience (agency experience preferred)
• Strong working knowledge of GA4, Search Console, Looker Studio & SEO tools such as Ahrefs / Screaming Frog
• Comfortable leading client conversations and presenting strategy and performance
• Commercially aware with the ability to identify growth opportunities and upsell where relevant
• Strong written communication skills with the ability to articulate insights clearly

You Will Be:

• Proactive, self-sufficient and eager to take ownership
• Someone who contributes ideas and challenges thinking constructively
• Keen to develop professionally and shape how SEO is delivered within the agency
• Collaborative and comfortable working cross-functionally

What\'s on Offer

• Hybrid working (2 days office / 3 days WFH)
• Choice of working hours (8am-4pm or 9am-5pm)
• Unlimited professional development budget & direct access to senior SEO expertise
• Attendance at industry conferences and events
• 33 days annual leave + early finish every Friday during summer months
• Quarterly team events and structured progression with annual salary reviews