SEO Manager

Sporty Group; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A top-performing online gaming company is seeking an experienced SEO Manager to drive organic growth and optimize its digital ecosystem. The ideal candidate has a strong background in SEO strategy development, keyword research, and collaboration with cross-functional teams. Responsibilities include implementing SEO strategies, analyzing performance data, and maintaining high-quality backlinks. Competitive salary, performance bonuses, and flexible working hours are offered.

Benefits

Competitive salary

Performance based bonuses

28 days paid annual leave

Flexible working hours

Top of the line equipment

Annual company retreats

Qualifications

• 3+ years of proven SEO experience in multiple countries.
• Deep understanding of on-page, off-page, and technical SEO fundamentals.
• Strong analytical mindset with the ability to interpret data.

Responsibilities

• Develop and implement SEO strategies for traffic and visibility.
• Conduct ongoing keyword research and improvements.
• Lead backlink acquisition and outreach strategies.

Skills

SEO Strategy Development

Keyword Research

Backlink Acquisition

Data Analysis

Collaboration

Tools

GA4

Ahrefs

SEMrush

GSC

Job description

Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.

Sporty is expanding and we're building the world's go to platform for everyday entertainment.

As we continue to scale across new markets, we are seeking an experienced SEO Manager to drive organic growth and visibility across the Sporty Group digital ecosystem.

This role will focus on developing and executing a comprehensive SEO strategy, covering on-page, off-page, and technical aspects, to strengthen our presence in a competitive industry.

You’ll work cross-functionally with product, content, and marketing teams to ensure all initiatives are optimized for discoverability, engagement, and measurable business impact.

What you'll do

• Develop and implement SEO strategies that drive qualified traffic and improve visibility across multiple markets.
• Conduct ongoing keyword research, discovery, and expansion to identify high-value opportunities.
• Lead backlink acquisition and outreach strategies using platforms such as RhinoRank, Ocere, Zentury, etc.
• Build and maintain a diverse, high-quality backlink profile through white‑hat link‑building practices.
• Collaborate with content and marketing teams to embed SEO best practices in all content initiatives.
• Conduct content audits and optimizations to maximize search visibility and user engagement.
• Manage tracking and measurement via GA4, GSC, GTM, and Ahrefs, analyzing performance and producing actionable insights.
• Work closely with development teams to ensure SEO best practices are applied to new and existing features.
• Optimize Google My Business listings and local visibility in key markets.

What you'll bring

• 3+ years of proven SEO experience, across multiple countries or regions.
• Deep understanding of on‑page, off‑page, and technical SEO fundamentals.
• Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.
• Experience with tools such as GA4, GSC, Ahrefs and SEMrush.
• Solid understanding of website structure, crawlability, and link equity.
• Excellent collaboration and communication skills with cross‑functional teams.
• Attention to detail, ownership mindset, and adaptability in a fast‑paced environment.

Even better if

• Experience in the online sports betting, gaming, or entertainment industry.
• Hands‑on experience with RhinoRank, Ocere, Zentury, or similar outreach platforms.
• Experience with international or multilingual SEO.
• Basic understanding of Google Ads or SEM, and how organic and paid strategies complement each other.

What’s In It For You

• 🏢 Sporty is a remote first company in pursuit of sustainability
• 💰 A competitive salary + individual performance based bonuses every quarter
• 🌴 28 days paid annual leave
• ⏰ Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
• 📝 Referral bonuses & flash bonuses
• 💻 Top of the line equipment
• 🌍 Annual company retreats to provide great internal networking opportunities

Personalised Support

We’re committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.

Your Move

If you're excited about this role, even if you don't meet every requirement, we'd still love to hear from you. We understand candidates may hesitate to apply if they don't meet all requirements, however your unique perspective is what helps us innovate and grow together.

If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.